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Business Data Analytics
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Summary of the Profile
General Description
Objective of the study programme
To train a business data analyst who is able to collect, organise, manage, analyse, visualise, and communicate the data needed to make informed business decisions, data-driven forecasts, and trend analysis.
Learning outcomes
1. Understands the activities and processes of a business organisation, the functioning of markets and principles of sustainable development.
2. Applies knowledge of data analytics to business processes and data flows.
3. Able to organise data and analyse processes in the business environment to identify business problems and provide solution alternatives using quantitative and(or) qualitative research methods.
4. Able to document transactions in an orderly, detailed, and clear manner, ensuring data security and continuity of analysis.
5. Able to convert large amounts of data into useful information for the decision-makers of the organisation.
6. Able to use specialised analytical tools and systems.
7. Able to make innovative decisions based on modern technologies, contributing to data-driven innovation in organisations.
8. Able to deal with routine business management tasks carefully, consistently, and responsibly.
9. Able to express ideas critically and consistently, communicating the results of data analysis considering the principles of data protection and professional ethics orally and in writing.
10. Demonstrates critical, systematic, and logical reasoning skills.
11. Able to work responsibly and diligently both independently and as part of a team.
12. Able to develop independently in the professional field and assumes moral responsibility for personal performance to ensure the sustainable development of the organisation.
Activities of teaching and learning
Lectures, seminars, discussions, practical assignments, problem-based learning, developing projects, training projects in business enterprises, case studies, group work, simulation, role-playing, debates, brainstorming, demonstration, retrieving and analysing information, consultations, etc.
Methods of assessment of learning
achievements
Cumulative assessment system is applied. Assessment methods: individual/group integrated projects and(or) term papers, questioning (oral, written), tests, case study reports and presentations, project reports, preparation and delivery of presentations, reports, presentations of practical assignments, mind map presentations, presentations of group project, presentations of individual assignment, essays, final thesis, etc.
Framework
Study courses (modules), internships
General module of collegial studies (15 credits):
Information and Communication Technologies (Basics of IT, Documentation Management and Communication, Business English).
Modules in the field of study (150 credits):
1. Study modules (105 credits): Basics of Business Management (Business Environment and Innovation, Introduction to Information Management and Decision Making, Management), Mathematical Modelling (Logic, Business Mathematics and Modelling, Data Analytics 1), Analysis of Economic Data (Microeconomics and Macroeconomics, Data Analytics 2), Artificial Intelligence, Business, and Society (Digital Innovation, Business Law and Ethics, Artificial Intelligence), Business Process Management (Process Management Techniques, Process Management, Company Finance), Technology, Innovation, and Analytics (Data Management and Visualisation, Basics of Programming, Technology Management and Innovation). Optional modules:
Financial Data Management (Data Protection, Methods of Applied Research, Financial Management), Sales Data Management (Data Protection, Methods of Applied Research, Sales Management).
2. Professional Internship (Tools of Business Data Analysis, Professional Internship in a Business Enterprise)(15 credits).
3. Final Thesis (Final Internship, Final Project) (30 credits).
Specialisations
-
Optional courses
A student can choose:
- One of the optional modules (15 credits);
- One of the free elective modules (15 credits), e.g., Customer Relationship Management, Personality and Career, French and Spanish Language and Culture, etc.
Distinctive features of the study
programme
The study programme meets market needs. It has been developed on a modular basis, which allows ensuring interdisciplinarity of studies and a flexible learning environment; reinforcing the students’ role in the study process; encouraging their independence, activity, and responsibility for the results of studies; and integrating practical and self-study assignments. The programme focuses on problem-based learning, the formation of a systematic approach to the student, and socially responsible and ethical business. The programme offers study and internship opportunities abroad and is taught by specialists with experience in business.
Access to professional activity or further study
Access to professional activity
The graduates of this study programme will be able to set up a business and work as business analysts and business consultants in Lithuanian and international companies.
Access to further study
Graduates will be able to continue their studies at universities in Lithuania and abroad.
