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Summary of the Profile
Future advertising managers study human resource management, advertising production technologies, brand management and creation, communicational theory, intercultural communication, internet advertising, computer graphics, organisation and management of advertising campaigns, creation of the style of a company, public relations, etc.
Practical studies are conducted in two stages: advertising management and final practice. The duration of practical studies is 20 weeks. During studies, the skills required to analyse business correspondence, carry out marketing research, create advertising, use computer design programmes, etc., are consolidated and improved.
The marketing management study programme is designed for people who have secondary general education and aspire to be marketing managers.
