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Tourism Business
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Summary of the Profile
General Description:
Objective(s) of a study programme:
To prepare modern tourism business professionals for work in the sectors of accommodation, travel and leisure organisation, and information provision, who are able to rationally use tourism and recreational resources; analyse and evaluate tourism processes and tools for business cognition under the rapidly changing market conditions; carry out research in this field; follow the legal acts and develop an innovative, insightful and socially responsible tourism business.
Learning outcomes:
The study programme graduate:
1. Knows the meaning of recreation and leisure, historical development, tourism structure, the basic philosophical theories and concepts of tourism and leisure organizing business.
2. Understands the variety of the forms of tourism services business organization, the essence of hospitality, economic categories and developments.
3. Identifies the sources of tangible and intangible resources and preconditions for their effective usage, and knows their accountancy and management methods.
4. Knows the principles of tourism marketing and analyses the opportunities for communication and logistics in the tourism industry.
5. Analyses and evaluates managerial transformation processes in tourism organizations and the business environment.
6. Analyses and evaluates the national and global tourism resources and their geographical, cultural and economic characteristics.
7. Applies tourism activity and tourism resources research methods, enhancing understanding of the environment of a tourism enterprise and its processes.
8. Prepares a tourism business project, a trip, a tour, or a recreational programme and organizes their implementation and control.
9. Uses the possibilities provided by information technologies, systems and databases; uses holiday and leisure planning and accommodation management software.
10. Observes the legal regulation of the tourism business, and applies the methods of leisure and entertainment organization, tour preparation and hotel administration.
11. Develops logical thinking, foreign language proficiency and administrative skills and follows the rules of document management and the standard of language.
12. Organizes ethical, honest and innovative activity of a tourism enterprise.
13. Performs team and group work tasks applying the principles of creativity and cooperation.
Activities of teaching and learning:
Tourism Business is oriented to the development of generic and specialist competences and creativity: lectures, seminars, discussions, individual and group projects, practice, case studies, public presentation and defense of projects, mind-maps, problem-solving reading, writing articles, information search and systematizing, etc.
Methods of student achievement assessment:
The assessment of the learning outcomes of the study programme is carried out during the semester and the examination session applying a cumulative assessment system. During the semester, the learning outcomes are assessed by means of interim assignments: tests, individual and group projects, case studies, information search and systematizing, discussions, essays, independent creative tasks, seminars, term papers, practice reports, examinations, final projects and / or qualifying exams.
Framework:
Study subjects (modules), practical training:
Study subjects (113 credits): Philosophy/Sociology, Tourism Information Systems and Media, Professional Communication, Basics of Tourism and Leisure, Management, Business Foreign Language 1 (English, German), Lithuanian Tourism Resources, Psychology, Economics, Business Mathematics and Statistics, Methodology of Applied Research, Lithuanian Cultural History and Heritage, Business Foreign Language 2 (English, German, Russian), Travelling and International Tourism Geography, Business Law and Ethics, Accounting and Finance, Tourism Marketing, Geographic Information Systems, Development of Educational Programs, Travel and Tourist Experience Design, Methodology of Preparation and Conducting of Tours, Hospitality Business and Logistics, Events Organization, Term Paper, Organising of Tourism Business.
Elective Subjects (6 kreditai).
Practices (52 credits): Cognitive Practical Training in a Enterprise, Internship of Tourist Services Management Programmes, Professional Practice in a Business Enterprise, Internship in Simulation Enterprise, Tourism Product Development and Sales Management Practice.
Final Practical Training.
Graduation Paper (9 credits).
Specializations:
-
Optional courses:
It is possible:
- to select optional subjects;
- to select alternative subjects.
Distinctive features of a study programme:
Relevant subjects of study meeting the demand for skillful specialist training, interactive methods of study, development of entrepreneurial skills, work with tourism services management programmes and practical training in tourism companies.
Access to professional activity or further study:
Access to professional activity:
Tourism business specialists will be able to work in tourism companies, to set up and run a tourism business, to organize the activities of a company or a department, to manage the staff, prepare tourist travels and organize them, to work in hotels and other accommodation providing enterprises, travel agencies, amusement parks, wellness centres, tourism information centres, or visitor centres of protected areas, and will be able to work as guides and tour leaders, organizers of leisure activities or animators, will be able to create tourism products.
Access to further study:
Access to the second cycle studies upon meeting requirements set by the accepting higher education institution.
