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Business of the Future and Artificial Intelligence
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Summary of the Profile
General Description: Objective(s) of a study programme: to train critically thinking and socially responsible business specialists who are able to independently determine the need for innovation, manage innovation implementation processes, implement innovative products, services development and development projects in companies, ensuring the development of a competitive, sustainable, future-oriented business. Learning outcomes: 1. Will be able to apply in an integrated manner the latest knowledge of economics, management, marketing and other social sciences when solving complex business tasks under the changing conditions of the environment. 2. Will be able to apply the essential theories and concepts, that the management of innovations and new technologies as well as strategic business development fields are based upon. 3. Choosing proper qualitative and quantitative research methods will be able to do independent research, to collect, structure, analyze, interpret and use information necessary for professional activity, to formulate reasoned research conclusions. 4. Generating new business ideas and concepts, using methods of creativity, will be able to identify the need for innovations and the possibilities of introducing them in the specific areas of a business company. 5. Will be able to coordinate the process of introducing innovations in business, when assessing the arising risks and ensuring the efficiency of a company activity and its competitive advantage. 6. Rationally using the available company resources, will be able to implement and manage the projects of developing innovative products and services, ensuring the quality of their implementation. 7. Through the application of effective communication strategies, will be able to initiate and implement the processes of selling innovative goods, taking into account the changing needs of market and consumers. 8. Structuring and analyzing the data on company activity, will be able to attract business funding sources, to search for new markets and business partners, applying the principles of a socially responsible business. 9. Will be able to communicate and cooperate in Lithuanian and foreign languages with specialists in one’s and other areas, customers, business partners in a multicultural environment, to plan and organize one’s activity, to create a full-fledged relationship of communication and cooperation in an organization, to consult colleagues or their groups in accordance with professional ethics. 10. Will be able to systematically and critically analyze and assess professional activity, knowledge and experience, to make decisions, generate new ideas, study independently and develop one’s professionalism, foreseeing the fields of lifelong learning as well as self-expression and self-education. Activities of teaching and learning: Innovative teaching and learning methods are applied, it is aimed at active student participation in the study process: a student-oriented teaching is based on practical tasks, emphasizing the importance of independent work of a student and abilities to creatively solve different situations (problem-based teaching, analysis of practical situations and case studies, creative workshops, mind and concept maps/concept maps, expert method, project methodand etc.). Activating and heuristic study methods are coordinated with traditional methods of developing knowledge and abilities: lectures, seminars, discussions and consultations.
Methods of assessment of learning achievements: Accumulative assessment and a ten-point assessment system are applied. Applying accumulative assessment, learning outcomes are assessed during interim tests. Course unit programmes foresee structural elements of assessment, their weight in the final assessment, content of particular assessment tasks, criteria and requirements. At the end of the studies of every course unit students take an examination or get an evaluation of independent work. The final grade consists of the component parts of accumulative assessment foreseen in the programme of a course unit (e.g. interim tests, independent works, examination), percentages being determined in the programme of a course unit. Framework: Study subjects (modules), practical training: The volume of course units of the study field – 152 credits. The following course units of the field are studied Professional foreign language, Business economics, Management, Marketing, Financial accounting and taxes, Social research methodology, Human resources management, Sales management, Principles and methods of innovation creation, Futuristic thinking/Creative psychology, Future business and trends, Digital Business and Marketing/Digital Media Management, Introduction and management of innovations, Innovation culture and ethics, Business process innovation, Business data analysis, Technological innovations, Customer Experience Management, Development and management of innovative projects, Sources of business financing, Product and service innovations, Social innovation/Silver economy, Intellectual property law. Generic college course units comprise 15 credits. Teaching and final practical trainings are done under real conditions of activity. The total volume of practical trainings – 33 credits. The volume of final thesis – 9 credits. Specialisations: - Optional courses: Students will have a possibility to choose course units from 7 alternatives, aimed at deepening knowledge in the study field, where students will get 15 credits. Students will be able to choose from such course units of the study field as Futuristic thinking/Creative psychology, Digital Business and Marketing/Digital Media Management, Social innovation/Silver economy. Students are also offered optional course units, aimed at interdisciplinary studies or development of general competences and a student chooses them from the list of optional course units offered by the University. The foreseen volume of optional course units – 12 credits. Distinctive features of a study programme: Access to professional activity or further study: Access to professional activity: Future specialists will be able to create their own company, work as managers in business enterprises engaged in the creation and management of innovations, trade purchase/sales or import/export managers, project managers, etc. Access to further study: Graduates will continue their studies to obtain a bachelor's degree at the university. After completing the majority of studies or fulfilling other requirements set by the higher education institution, they will have to enroll in second-cycle master's studies.
