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Marketing and International Commerce
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Summary of the Profile
To train highly qualified marketing and international commerce specialists who have mastered the latest marketing and international commerce concepts and methods, gain skills to independently analyze the dominant trends and changes in the market, follow and evaluate scientific innovations, adapt knowledge to develop marketing processes of organization in changing business environment.
Learning outcomes:
1. Has and is able to apply fundamental and empirical research based latest marketing and international commerce knowledge, which forms the basis for the ability to create and (or) complexly apply original marketing and international commerce ideas solving practical problems under conditions of uncertainty.
2. Be able to identify complex and interdisciplinary (contemporary and marketing related) research problems, to recognize, collect and critically assess information on relevant marketing field theories, empirical research findings and practices on a global scale and in different local and global business contexts.
3. Be able to initiate, plan and to perform independent scientific and/or applied research by developing research methodology, collecting and systemizing data and information and applying them for the analysis and assessment of the relevant marketing and international commerce problems.
4. Is able to propose scientific research based innovative, complex marketing and international commerce as well as related fields’ solutions assessing their outcomes, importance and consequences on a global, local, organizational and personal level.
5. Is able to analyse complexly and critically evaluate marketing and international commerce strategies, activities, and results of various market participants, applying scientific research results.
6. Is able to comprehensively plan and properly solve complex tasks in the field of marketing and international commerce fields in a new and unknown environment.
7. Is able to initiate, create and manage implementation of innovative value-based marketing strategies and tactics, projects, processes at the global, local, organizational, personal level.
8. Is able to work efficiently and creatively in a team and lead it, take responsibility, share knowledge and cooperate solving problems.
9. Is able to communicate with stakeholders smoothly, properly using professional language orally and in written, presenting research results and practical ideas, constructively discussing, defending opinion, consulting and (or) performing expert evaluation.
10. Demonstrates skills of critical, systematic, creative, and strategic thinking independently making decisions, understanding moral and social responsibility for one’s activities and its ethic consequences.
11. Demonstrates abilities of independent learning and continuous interdisciplinary and professional development.
Activities of teaching and learning:
Provision of information (explanation, illustration), using visual aids; explanation of cases in lectures; formulation, explanation and analysis of problem-oriented cases, issues and practical tasks; formulation, explanation and analysis of problem-oriented cases, issues and practical tasks; execution of practical tasks; analysis of written cases and examples; group discussion of seminar tasks; problem solving; discussion of tasks of independent analytical work; case analysis; moderation of case analysis; consulting; moderation of discussion, discussion; consultations; student work during preparation of written report and presentation; search for and analysis of information presented in periodicals, statistics reports etc.; analysis of scientific literature; oral selfreflection; preparation and presentation of a report; analysis of written cases and examples.
Methods of assessment of learning achievements:
Written assessment (during colloquium and examination); monitoring of debates; assessment of the progress of independent work preparation and presentation of its final report in written and orally; evaluation of preparation and presentation of problem-oriented cases; monitoring of execution of practical tasks; assessment of the Term paper report and the final oral presentation; assessment of the master's thesis preparation, presentation and defence.
Framework:
Study subjects (modules), practical training:
Study field subjects:
Digital marketing strategies, neuromarketing, strategic marketing, entrepreneurial marketing, corporate reputation management, value chain in international business management, international business, relationship marketing, international marketing, Term paper I and Term paper II.
Specialisations:
No
Optional courses:
Students choose 3 subjects (18 ECTS) from 3 competence groups focused on the development of personal skills and abilities, management skills and abilities, and sustainable development knowledge and abilities.
Distinctive features of a study programme:
The studies in the master study programme “Marketing and International Commerce” are based on modern concepts of marketing and international commerce and their application in practice, encourage students' initiative and ability to creatively solve practical problems of marketing and international commerce, develop research skills, provide knowledge necessary for a successful professional career.
Students in the programme have a possibility of double degree studies at Business School of Louvain Catholic University (Belgium).
In 2021 Eduniversal ranked master study programme “Marketing and International Commerce” as number 16 in Eastern Europe in among Marketing programmes.
Access to professional activity or further study:
Access to professional activity:
Graduates of the programme will be able to develop and implement innovative marketing strategies based on the latest scientific knowledge and best practices of its application, work in business, advertising and communication agencies, marketing and international commerce managers and heads of marketing and international commerce departments in companies, creative project managers in advertising and communication agencies, governmental and public organizations, provide consulting services on marketing and international commerce issues to various economics entities, establish and develop own business.
