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Entrepreneurship and Innovation
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Summary of the Profile
General Description:
Objective(s) of a study programme:
To prepare responsible, critically thinking, creative business specialists, acquainted with modern exponential technologies, able to create, manage and develop business in a global environment and develop consumer centered
innovative services/products.
Learning outcomes:
LO1. Understand economic and management concepts, principles and theories are able to apply them in business creation and business development decisions.
LO2. Understand the principles of exponential technologies, their impact on the
environment and society, and social responsibility of business when applying these technologies in business.
LO3. Are able to demonstrate understanding main innovation management challenges and management methods in organizational environment.
LO4. Understand financial planning instruments and business financing principles and stages, principles of preparation of financial reports and are able to apply this knowledge in practice
LO5. Understand the principles of establishment of business organizations and are able to apply this knowledge in practice
LO6. Are able to collect, analyse, and interpret data, necessary to develop customer oriented services and are able to solve other digital business challenges; are able to ethically use and distribute data adhering to the principals of data security and privacy.
LO7. Are able to identify customer needs and develop client –oriented services and products by integrating current and emerging technologies.
LO8. Are able to develop communication strategies and implement multimodal digital communication tools.
LO9. Are able to apply project management principles when developing and implementing continuous business plan and in the business environment.
LO10. Are able to identify their leadership style and apply leadership principles when solving business challenges in a tean and/or organization
LO11. Are able to understand and analyze tjeir own and other people emotional states and feelings, are able to understand work-life balance principles and apply this knowledge in practice.
LO12. Are able to be effective team member and work in in a multicultural environment, be accountable for the team results.
LO13. Are able to effectively and powerfully communicate created value using
multimodal communication tools and channels (written, oral, video, graphic).
LO14. Are able to analyze and systemize problems and apply critical and constructive thinking when making business decisions in challenging and uncertain situations
LO15. Are able to understand oneself in the context of a team, organization and
choose relevant self-developmental and self-regulation methods (reflection).
Activities of teaching and learning:
A „ flipped“ classroom method is applied in the teaching/learning process. Group discussion, brainstorming, brainstorming, tutorials, role-playing and simulations, report preparation and presentation, self-reflection reports, group projects, simulation game, situation modelling, individual tasks, case study, research and project work planning, service and process planning, product development plan
(Roadmap) using Design thinking ”, tasks in e-learning environment.
Methods of assessment of learning achievements:
Exams, tests, student knowledge and engagement during seminars, activity related to the analysis of topics, tasks, cases, situation assessments, peer project development and presentation assessments, team engagement assessments, self-
reflection reports and assessments of team members' work.
Framework:
Study subjects (modules), practical training:
Principles of Economics, Business and Management (6 ECTS) Global Challenges and Sustainable Development (6 ECTS) Exponential Technologies and Ethics (6 ECTS)
Design Thinking and Social Research (6 ECTS) Critical Thinking and Decision Making (6 ECTS)
Continuous Business Development Project: Finding Own Purpose and Business Problems Worth Solving; Building Probable, Preferred, Plausible and Possible Futures; Hackathon / Design Sprint at the ISM ) (6 ECTS)
Digital Business Models (6 ECTS)
Group Dynamics and Team Development (6 ECTS) Foundations of Project Management (6 ECTS)
Continuous Business Development Project: The Portfolio of Business Ideas; Practice Business Modeling (6 ECTS)
UX Design and Rapid Prototyping (9 ECTS) Finance Fundamentals for Start-Ups (6 ECTS) Fundamentals of Web and App Design (3 ECTS) Digital Marketing and Growth Hacking (6 ECTS)
Agile Development: Lean Start-Up and Google Sprint (3 ECTS)
Continuous Business Development Project: Create a Website / Social Media Page for Testing Communication (3 ECTS)
Data Analytics and Visualisation (6 ECTS)
Continuous Business Development Project: Design and Execute Crowdfunding Project, International Hackathon (3 ECTS)
Shadowing and Solving Organization Challenges (15 ECTS) Innovation Management (6 ECTS)
Digital Transformation Management (3 ECTS)
Entrepreneurship and Tech-based Business Development (6 ECTS) Applied Digital Technologies (6 ECTS)
Legal Aspects of Business Development (3 ECTS) Elements of Artificial Intelligence (3 ECTS)
Continuous Business Development Project: Develop and Present Full Business Case: Business Idea, Business Model, Business Plan, a Prototype of Service (3 ECTS)
Emotional Intelligence (3 ECTS)
Bachelor thesis/project (15 ECTS)
Specialisations:
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Optional courses:
Applied Digital Technologies (6 ECTS) CAD (Computer-Aided Design) (6 ECTS) E-commerce (6 ECTS)
Social Media Marketing (6 ECTS) Family Business Management (6 ECTS) International Marketing (6 ECTS)
Global Supply Chain Management (6 ECTS)
Brand Communication and Digital Storytelling (6 ECTS) Leadership in Digital Era (6 ECTS)
History of Economics Theories (6 ECTS)
Welfare Economics (6 ECTS)
Distinctive features of a study programme:
Programme is delivered in English
Access to professional activity or further study:
Access to professional activity:
The graduates will be able to start their own businesses, work as business analists, managers of digital projects, managers of digital products and services, business designers, innovation implementation specialists in business and public organizations where they will be able to apply digital technology solutions in the
areas of finance, marketing, sales, human resource, and project management.
Access to further study:
Graduates will be able to continue their studies on the master level in business
management programmes.
