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New Media Language
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Summary of the Profile
General Description:
Objective(s) of a study programme:
To provide knowledge of linguistics and contemporary media language as well as the skills of its usage, develop the abilities to create, analyse and publish interdisciplinary and global content of digital media.
Learning outcomes:
Knowledge and its Application:
A1 know and understand the concept of language, have knowledge of applied linguistics and language research;
A2 have knowledge of phonology, grammar, lexicology and semantics and are able to integrate and creatively apply them in the context of new media;
A3 know and understand principles of text structure, discourse models, and functional styles;
A4 know and understand the specifics of media language, contemporary media theories, elements of new media culture, media power, social control and virtual communities;
A5 know and understand principles of information preparation for digital media;
A6 have knowledge about higher education and the specifications for linguistics field of study and New Media Language programme, understand the contents of the studies and career possibilities;
A7 are able to relate philosophy, communication, public speaking, logics and sustainable development knowledge to professional activity.
Specific Skills:
B1 are able to systematically analyze various levels of language, evaluate, critically and creatively interpret texts taking into account the peculiarities of new media;
B2 are able to create creative, academic, technical and professional texts of different genre, edit them and prepare for publication;
B3 are able to recognise existing new media models, explain their context and its influence on practical language applications;
B4 are able to employ digital technologies for creating new media language texts, edit, convert and create audiovisual multimedia material;
B5 are able to clearly and fluently render oral and written information in two foreign languages taking into account communicative situation and social environment.
Research Skills:
C1 are able to scientifically analyse linguistic research material, practically apply research methods and interpret data;
C2 are able to interpret research results in a broader linguistic and media context.
Social Skills:
D1 are able to work independently and in interdisciplinary teams, plan time given for task performance;
D2 are able to generate new ideas and integrate professional knowledge, present results;
D3 are able to communicate professionally, cooperate, discuss, provide constructive feedback, be tolerant to the opinion of others.
Personal Skills:
E1 are able to independently and continually develop field-related knowledge and abilities necessary for life-long professional development;
E2 are able to find and select appropriate information sources and methods of information gathering, structuring and analysis;
E3 are able to critically, analytically, logically and creatively think, to generalise and make conclusions as well as formulate reasoned suggestions;
E4 know and understand the specifics of media language, contemporary media theories, elements of new media culture, media power, social control and virtual communities;
Activities of teaching and learning:
The studies include classroom work (lectures, practical work, laboratory work, consultation seminars, outgoing visits to enterprises, etc.) and individual work for mastering theoretical material, preparation for classroom work, intermediate and final assessments and performing other activities. The studies of each study module are completed by the assessment of the student’s knowledge and skills – an examination or another final assessment; the study programme is completed by the final degree project and its defence.
The study methods of active learning, such as design (programming), design thinking, challenge-based learning, creative workshops, group work, experiential learning, discussion, problem-based learning, reflective learning, idea (mind) mapping, etc. are applied to encourage the active participation and creativity of students in the study process. The achievements are assessed using the traditional assessment methods, such as laboratory examination, assignments, laboratory or project report, as well as other methods: work or competency file (portfolio), problem-solving task, engineering project, reflection on action, self-assessment, etc.
Methods of assessment of learning achievements:
The applied cumulative assessment system of the learning outcomes ensures constant and involving work of students during the entire semester of studies; the final evaluation of the study module consists of the sum of the grades of intermediate assessments and the final assessment multiplied by the weighting coefficients (percentages of components).
The number of intermediate assessments and their expression in percentage are chosen by the study module’s coordinating lecturer. Besides the usual forms of assessment (for example, examination, oral presentation, project report, laboratory examination), an additional form of assessment “Assessment of student activity (level)” may be applied (up to 10% of the final grade) for the assessment of the student’s preparation for case analysis, an active discussion, participation in debates, etc.
Framework:
Study subjects (modules), practical training:
Academic and Technical Communication in English (Level C1), Academic Writing, Bachelor‘s Degree Final Project, Creative Writing, Elements of Media Culture, Image Syntax, Informatics 1, Introduction to Linguistics Studies, Introduction to Logic, Introduction to Research Methods, Language Studies: Grammatical Structure, Language Studies: Lexicology, Language Studies: Phonology, Language Studies: Semantics and Pragmatics, Multimedia Elements, Product Development Project, Professional Internship, Project in Linguistic Analysis, Public Speaking, Research Methods of Language, Text and Discourse, Technical and Professional Writing and Editing, Text, Discourse, Register, Trends of Applied Linguistics, Web Content Creation and Publishing, Writing for Media.
Specialisations:
-
Optional courses:
Electives of Philosophy and Sustainable Development 2022:
Media Philosophy, Sustainable Development;
Electives:
French Language (level C1), Swedish Language (level C1), Spanish Language (level C1), Russian Language (Level C1), Language Ecology, German Language (Level C1);
Second Foreign Language Electives 2022:
French Language (level A1), Swedish Language (level C1), Swedish Language (level B2), Swedish Language (level B1), Swedish Language (level A2), Swedish Language (level A1), Spanish Language (level C1), Spanish Language (level B2), Spanish Language (level B1), Spanish Language (level A2), Spanish Language (level A1), Russian Language (level B2), Russian Language (level B1), Russian Language (level A2), Russian Language (level A1), Russian Language (Level C1), Italian language (level B1), Italian Language (level B2), Italian Language (level A2), Italian Language (level A1), German Language (level B2), German Language (level B1), German Language (level A2), German Language (level A1), German Language (Level C1), French Language (level C1), French Language (level B2), French Language (level B1), French Language (level A2);
Optional Subjects 2022.
Distinctive features of a study programme:
A graduate has fundamental knowledge of linguistics and new media language, its usage skills and is able to apply the knowledge and skills of linguistics, languages and technologies in various media.
Access to professional activity or further study:
Access to professional activity:
The graduate can work at various educational and cultural, governmental, non-governmental, volunteering organisations and institutions where good knowledge of the English language, skills of professional work in a variety of genres and styles of oral or written text, and specific education in language of new media are required, as well as pursue a career and work in the areas of communications, public relations, publishing, business, marketing, advertising, media design, translation and project activities.
Access to further study:
S/he has access to the second cycle studies.
