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Marketing and sale management
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Summary of the Profile
Future marketing management specialists study international marketing, business planning and organisation, business communication, human resources management, consumers’ behaviour, conflict management, business ethics, quality management, organisational behaviour, change and innovation management, etc.
Practical studies are conducted in three stages: cognitive practice in a company, development of professional skills and final speciality practice. The duration of practical studies is 20 weeks.
The marketing management study programme is designed for people who have secondary general education and aspire to be marketing management specialists.
