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English Philology and Public Relations
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Summary of the Profile
General Description:
Objective(s) of a study programme:
To develop core competences in English philology, including English communication skills (C1-C2), mediation and translation, the basics of linguistics and literary studies, an understanding of the cultures of English-speaking countries, the ability to conduct simple linguistic or literary research as well as to provide the knowledge of developing and implementing public relations strategies, developing the skills needed to create effective public relations content.
Learning outcomes:
Generic competencies developed:
Collaboration: ability to express ideas on public relations in verbal and written form within a team, participate in discussions with professionals and other interested groups; ability to motivate team members to work together in pursuit of common goals. Responsibility: ability to work responsibly and independently, taking creative and innovative decisions in complex public relations situations; ability to act as a leader, taking responsibility for the quality of his/her own performance as a public relations content creator, and to follow professional ethics when implementing public relations projects. Interculturalism: understanding of the specificities of different cultures, ability to analyse and critically evaluate cultural contexts, ability to learn, work and interact constructively with people from other cultures, guided by respect and openness to cultural, national and religious diversity. Problem solving: ability to analyse and critically evaluate the quality of public relations projects, identify
and solve public relations problems based on research and practical examples. Openness to change: ability to analyse changes in the field of public relations and consider possible new ways of applying knowledge and methodologies to public relations practice; ability to identify areas for his/her own improvement in the changing environment of public relations and to plan purposefully the development of their competences, openness to new ideas and a commitment to being creative and innovative. Subject specific competencies developed: Knowledge and its application: acquiring the knowledge of linguistics, its fields and methods, the English language system, literature, trends and methods in literary studies, and the development of English and American literature; acquiring the knowledge of Great Britain, the United States of America and other English-speaking countries and their socio-cultural context; understanding the links between language and culture through translation and other mediation activities; gaining the knowledge of public relations and ability to develop effective public relations communication content. Research skills: ability to identify and investigate a philological research issue, selecting appropriate empirical material, research methods, and bibliographic sources, describe the results of the research and present them to public; ability to organise public opinion research, conduct data analysis and use the results to design and implement public relations projects. Specific competences: ability to describe and analyse English language phenomena at various levels (phonetic, morphological, semantic, pragmatic, etc.); ability to use English by selecting appropriate language registers, including English language for specific purposes used in politics, business, technical texts, etc.; ability to analyse phenomena in English and American literature; ability to identify and explain cultural features of English-speaking countries; ability to communicate and produce texts in different genres in English (C1-C2 level of the CEFR); ability to reference, edit and translate specialised texts from English into Lithuanian and vice versa; ability to apply acquired knowledge of English philology and public relations skills in professional practice; ability to use modern information technologies and appropriate data resources (dictionaries, term banks, etc.) as well as to present the results of practical tasks to the public.. Learning outcomes: The aim of the English Philology and Public Relations study programme, which grants a Bachelor of Humanities degree, is to train specialists with solid knowledge of the English language and literature, who are able to analyse the regularities, structure and functions of the language, as well as to discuss English literary phenomena from various aspects. Graduates will be able to produce various types of texts and communicate effectively in both English and Lithuanian in various situations. They will be prepared to independently conduct philological research, using both theoretical knowledge and practical skills, and to use modern technologies for translating and editing texts from English into Lithuanian and vice versa. The knowledge of public relations theories and strategies acquired during the studies will enable graduates to create impactful content that meets the needs of the target audience, develop creative public relations projects and successfully implement them. By combining knowledge of English philology and public relations, they will be able to communicate effectively in international and culturally diverse environments, as well as to create and implement innovative public relations campaigns that meet the needs of today‘s labour market.
Activities of teaching and learning:
The studies of subjects are organised by applying the following forms of studies: lectures, seminars, individual and group consultations. All these forms of studies are geared towards promoting an active learning of students. Theoretical lectures are inclusive ones with discussion method applied. The latter helps to develop skills of integrated knowledge in making decisions. During seminars, individual and group work methods are applied, the students are given standard and creative tasks which enable developing professional and transferable skills, teach the students to systematise and interpret information, consolidate their foreign language usage skills. Methods of assessment of learning achievements: Oral and written examinations, practice, presentations, group and individual homework, cumulative assessment.
Framework: Study subjects (modules), practical training: The study programme consists of compulsory subjects (180 credits) and individualised study subjects (30 credits). 160 credits are allocated to English philology subjects, which provide subject knowledge, professional and general skills necessary to obtain a university qualification as a philologist. 50 credits are allocated to public relations subjects, which provide the knowledge necessary for a public relations specialist. 15 credits are allocated to professional practice and 15 credits are allocated to final thesis. Individual study subjects consist of 30 credits, which can be chosen from the list provided. Specialisations: - Optional courses: 30 credits are allocated for optional subjects of individualised studies.
Distinctive features of a study programme:
ills of public relations subjects (50 credits) in the field of social sciences acquired during the course of studies. This programme provides not only solid knowledge and skills necessary for English philology specialists, but also the knowledge necessary for a public relations specialist who is able to create effective public relations content for the target audience. The English language knowledge is applied for communication purposes: developing and implementing public relations campaigns, as well as mediating or translating texts. Developed cooperation with the social partners allows for the creation and implementation of real projects during the internship.
Access to professional activity or further study:
Access to professional activity:
Graduates of the programme will be prepared for independent work in private and public sector companies and organisations at national and international level: translation agencies, public relations agencies, and in the media field. Access to further study:
Access to the second cycle studies upon meeting requirements set by the accepting higher education institution.
