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Film Industry Management
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Summary of the Profile
General Description:
Objective(s) of a study programme:
The bachelor's degree programme in Film Industry Management prepares specialists with a deep understanding of the multifaceted film industry, technological advancements, consumer behavior trends, and sustainability. The programaims to foster entrepreneurship, innovation, and a commitment to ethical business models, equipping students to successfully navigate and lead in the dynamic film market, which demands constant adaptability and forward-thinking.
Learning outcomes:
1.1. Understands and comprehends the economic, political, legal, technological, and social context of a company or organization in a global society; is capable of assessing this context when making managerial decisions within a company or organization; understands social responsibility, including sustainable and ethical behavior in business.
1.2. Understands financial theories and financial markets, is familiar with financial analysis tools and the principles of financial reporting; is capable of applying this knowledge in practical activities.
1.3. Understands and comprehends organizational systems and processes, including planning and design, production and/or operations, supply chains, marketing, human resource management, and distribution; is capable of applying this knowledge in practical film management activities.
2.1. Is capable of critically selecting, organizing, evaluating, and independently conducting research on film industry management topics, applying methodologies to address challenges related to the film industry.
2.2. Is capable of identifying ethical issues and addressing them in a socially responsible manner by applying theoretical knowledge based on the results of new fundamental and applied research (ethical understanding and reasoning).
3.1. Is capable of making evidence-based management decisions for companies (organizations), integrating existing and emerging technologies, including the application of statistical tools and methods, data management, and data analytics (technological agility).
3.2. Is capable of leading and inspiring teams in various professional situations within the film industry, demonstrating adaptability and visionary thinking.
3.3. Is capable of overseeing and leading teams in a global context, making well-founded decisions and effectively justifying them under uncertain conditions, integrating interdisciplinary knowledge to overcome complex industry challenges.
4.1. Is capable of working in diverse teams, communicating fluently in at least one foreign language, participating in expert discussions, and professionally presenting business solutions.
4.2. Is capable of conducting comprehensive individual and group research within interdisciplinary teams while adhering to professional ethics, and independently planning, managing, and evaluating the effectiveness of projects and initiatives in the film industry.
5.1. Is capable of initiating, leading, and managing innovative film industry projects from inception to implementation.
5.2. Is capable of thinking strategically, critically, and ethically, solving complex situations while ensuring that decisions support sustainable development, professional growth, and continuous improvement.
Activities of teaching and learning:
A variety of learning and teaching methods meeting different students’ styles and needs is applied in study process. In most course delivery process in order to achieve higher knowledge take in a few methods are combined, such as theoretical, engaging, interactive, aiming at case studies type of lecture; practice classes and seminars, when students carry out practical tasks, analyze cases and situations, prepare presentations for separate subjects, participate in discussions, consult colleagues, prepare individual and team projects, discuss references and visual material, etc.; during self-study process students analyze literature, search for information, write academic research paper works.
Methods of assessment of learning achievements:
A consolidated assessment is being applied, composed of progress testing (colloquim, control testing, practice tasks, individual and team work task results and their presentation, written paper work, etc) and written examination or written and spoken assessment.
Framework:
Study subjects (modules), practical training:
The following study subjects are studied in the programme:
Professional English (Parts I and II); Management History and Theory; Academic Writing and Digital Literacy; Fundamentals of Digital Marketing; Economics; Entrepreneurship and Sales Management; Organizational Behavior; Management Accounting; Leadership and Human Resource Management; Introduction to the Film Industry; Fundamentals of Film Production; Intellectual Property and Copyright in Film; Strategic Management in Film; Budgeting and Financial Planning; International Film Business and Global Markets; Public Relations and Crisis Management in Film; Film Production and Logistics; Digital Transformation in the Film Industry; Film Industry Project; Data Analysis in Media and Entertainment Sector; Film Directing and Production Management; Business Statistics; Business Ethics and Social Responsibility; Business Communication and Negotiations; Project Management; Social Research Methodology; Professional Internship; Final Thesis (Parts I and II)
Specialisations:
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Optional courses:
Franchise and Business Development Strategies / Crisis and Change Management; Behavioral Pricing / Integrated Marketing Communication
Distinctive features of a study programme:
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Access to professional activity or further study:
Access to professional activity:
Graduates of the study programme can work as film industry management specialists in various fields, including film production companies, film distribution firms, cultural organizations, event planning agencies, and the public sector. They can become consultants in film project management, establish and develop their own businesses in the audiovisual production sector, work in marketing or public relations, organize film festivals and other events, as well as provide educational services on the operational principles of the film industry.
Access to further study:
Upon completion of the Film Industry Management study programme, graduates can pursue further studies at the master's level in business and management or other related social sciences fields.
