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Business management
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Summary of the Profile
Future business managers study international marketing, service marketing, strategic marketing management, consumers’ behaviour, advertising theory and practice, integrated marketing communication systems, international trade, organisation of sales, trade marketing, sales management, etc.
Practical studies are conducted in five stages: cognitive, business organisation, practice in a business company, marketing research and final practice. The duration of practical studies is 20 weeks. During studies, the skills required to organise work, evaluate the business environment, prepare a business plan, ensure work quality, etc., are consolidated and improved.
The business management study programme is designed for people who have secondary general education and aspire to be business managers.
