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Sports Business Management
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Summary of the Profile
General Description:
Objective(s) of a study programme:
Prepare sports business management professionals for a wide scope of positions in the sports organizations, ranging from management of professional clubs, businesses in sports-related industries to managing professional sports associations and other system-level bodies by providing advanced knowledge, systemic understanding and skills to initiate, form and implement strategies and decisions in different and major areas of contemporary sports business and management: marketing, finance, media and communication, law, strategy and economics.
Learning outcomes:
1. Differentiate the principles and structures of different national and international sports business systems, models, their actors and complex relationships at macro and micro level, considering the global forces and diverse local contexts to make effective and appropriate solutions fitting the specific sports organizations.
2. Identify the specifics of sports marketing and communication and adopt adequate strategies and instruments both in traditional and digital media environments for a wide range of sports business organizations.
3. Apply the diversity of legal entities, contracts, tax provisions, dispute settlement, instruments for legal protection, considering relationship between law and governance in sports industry as well as enabling fair play and transparent management of sports organizations.
4. Solve a specific or generic management problem faced by a sports business, organization, or industry, based on the review of current managerial or economic theory and existing practices as well as assessment of current situation.
5. Demonstrate and apply systemic and case-specific understanding of sports events management, HR management, decision making and process management of sports organizations.
6. Formulate and implement business development strategies of sports organizations by adopting innovative business models and mobilising the important stakeholder groups.
7. Justify the economic rationale behind the functioning of diverse sports business systems, analyse financial data and streams to make financially informed business decisions.
8. Co-create the message, idea, meaning, value, and solution to underscore the relationship development between sports organizations, players, fans, and third parties, professionally debating and working in teams, co-operating in project teams, managing them, and taking responsibility for results.
9. Transfer the core values, knowledge and principles of sports industry, providing inputs to problem solving, demonstrating analytical and creative thinking necessary for a sports business management specialist, based on the principles of business and professional ethics and social responsibility.
Activities of teaching and learning:
Provision of information (explanation, illustration), using visual aids; formulation and explanation of problem-based examples, practical tasks; moderation of discussion; consulting;
searching for and analysis of information in scientific literature, textbooks, periodicals, etc.; presentation of individual and (or) group self-study tasks in written or oral form; discussion; consultation.
Methods of assessment of learning achievements:
Written assessment; assessment of group tasks presentation, assessment of group tasks presentation; assessment of the independent group work presentation.
Framework:
Study subjects (modules), practical training:
Sports Business
Sports Marketing
Sports Communication
Sports Management
Sports Economics and Finance
Sports Law and Governance
Term paper
Internship
Master Thesis
Specialisations:
-
Optional courses:
-
Distinctive features of a study programme:
• Cooperation with Euroleague Basketball and Kauno Zalgiris;
• Duration of studies - 1.5 years, which consists of 1 year studying online and 6 months. preparation of the final master thesis;
• 4 intensive in-person sessions in three different destinations: Spain, Lithuania and Euroleague Basketball Final 4 Host city;
• Convenient, work-friendly online studying schedule;
• Practice-oriented studies; the content of the programme that meets the market needs;
• Studying in cycles deepening into only one study course at a time;
• Small groups of students (up to 25); colleagues representing different business areas.
• Six guest professors from other European universities and six Sports industry expert lectures included into studying modules.
Access to professional activity or further study:
Access to professional activity:
After completing the Master's Degree Program in Sports Business Management, graduates will gain interdisciplinary business management knowledge-based competencies. This will enable working in international companies, the public sector and organizations, will enable graduates to take up professional positions in various organizations and business contexts: To lead and take managerial positions in sports federations / associations, professional sports clubs, health clubs, sporting goods and services sales companies.
Access to further study:
Access to the third cycle studies.
