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Art Management
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Summary of the Profile
Objective(s) of a study programme:
To train a highly qualified art manager who is able to apply the principles of marketing, finance and project management in the field of performing arts management in an integrated manner, is able to create and implement innovative art projects, critically evaluate and creatively address challenges related to the management of art projects and art organisations in a dynamic national and international arena.
Learning outcomes:
The graduate will know the principles of business creation in the field of cultural industries and will be able to apply them in practical situations.
The graduate will be able to critically and systematically evaluate the data of the cultural field, independently conduct research, applying modern theories of management science and appropriate research methods.
The graduate will be able to systematically analyse the constantly changing national and international conditions of artistic production development, knowledge of art marketing, dissemination tools and be able to apply it effectively in various fields of artistic development of performers.
The graduate will be able to effectively plan, organise, execute and control art projects and shape the art market of the performers, following advanced audience development strategies and examples of good practice.
The graduate will be able to identify and creatively solve modern management problems of cultural and artistic organisations, and manage the activities of an organisation, applying innovations and relevant theoretical paradigms of business and management.
The graduate will be able to lead decision-making in a multicultural environment and communicate with different target groups by using existing resources, bringing together different interests, and using methods of managing cultural processes based on creativity and collaboration.
The graduate will be able to apply personal social and professional skills in a multicultural environment, in accordance with the principles of professional ethics and social responsibility, while continuing the learning and development processes.
Activities of teaching and learning:
Considering the results of the Programme, the features of a separate study subject (module) and different forms of organisation of study activities (lectures, seminars, consultations, team work), the following teaching and study methods are used:
• teaching/learning methods applied during lectures, seminars and consultations attributed to the traditional concept of studies: presentation, explanation, illustration and interpretation of theoretical material; presentation, analysis, discussion of practices;
• teaching/learning methods applied through interactive lectures, seminars, practical classes, independent and team work, focused on an active way of studying: discussions; debates; brainstorming; work in groups; case studies; problematic discussions in groups; independent analysis of study material; independent performance of an individual task (oral presentations, written works, etc.); performing a team task; presentation of individual and/or team assignments in oral or written form; public presentations, evaluations and discussions of independent and/or team work;
teaching/learning methods applied when using virtual environment during traditional, distance or blended studies: video and audio conferencing; ; video and audio lectures; subject (module) distance teaching/learning courses.
Methods of assessment of learning achievements:
Written and oral survey, testing, written works, compiling a bibliography, review of literature and other sources of information, essay writing, oral presentations, presentations, practices, project activities (individual and in groups), project and individual work reports, case study, research work, assessment of learning achievement portfolio, self-assessment, collegial assessment, public discussions, computer testing and the like.
The evaluation of the examinations and the defence of the Final Thesis is based on the 10-point grading system.
Study subjects (modules), practical training:
Subjects of the study field, final master’s project
Specialisations:
Not applicable
Distinctive features of a study programme:
The Master’s study programme Art Management differs from other similar study programmes offered by higher education institutions in terms of study subjects, structure, general and professional competencies. This study programme prepares specialists who not only know the peculiarities of performing arts, art entrepreneurship, marketing and cultural organisation management, but also are able to put into practice creative ideas, from an idea of an art project to its full implementation.
Access to professional activity:
Graduates are be able to work as managers in Lithuanian and foreign cultural and art institutions, carry out independent art project dissemination, implementation and development activities; work in cultural institutions, private cultural service organisations, engage in individual managerial activities and work with both art projects and individual performers.
Access to further study:
Upon completion of the second cycle study programme Art Management, graduates have the right to enter doctoral studies.
