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Recreation and tourism
Language of instruction
| english, lithuanian
Qualification degree and (or) qualification to be awarded
|Bachelor of Business Management
Place of delivery
|Klaipėda, H. Manto g. 84
Institution that has carried out assessment
Institution that has performed accreditation, accreditation term
|Studijų kokybės vertinimo centras, 6/30/2021
Data provided or updated (date)
Order on accreditation
|More about programme
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Summary of the Profile
Objective(s) of a study programme:
To prepare high-skilled tourism and recreation professionals, experienced in recreation and tourism operation and service, ready to solve problems and fulfill clients’ requirements, able to maintain and improve the quality of recreation and tourism services and be able to participate in the process of analysis, administration, planning, and management. The programme is oriented toward competencies in health tourism and e-tourism development.
The objectives of the programme include: 1. Training competent professionals in the field of recreation and tourism, which were capable to apply acquired knowledge and skills effectively in the rapidly changing environment of tourism and recreation market. 2. Delivering relevant skills and tools to the students to develop creative and critical thinking, as well as problem-oriented analysis and decision-taking. 3. Building a reflective liason between theory and practice.
Knowledge and its application: To be aware of universal cognitive principles and patterns; To be aware of functioning peculiarities of RT systems in Lithuania, Europe and the world; To be aware of legal basis management patterns and functions, as well as practical solutions of tourism businesses and tourism services; To be aware of the requirements for delivery of high-quality services; To be aware of innovations in the RT field;
Research skills: To be capable of applying a systematic approach for understanding tourism and recreation phenomena and analyzing practical situations; To be capable of analyzing the natural, cultural, socio-economic and legal environment of the RT field; To be capable of applying RT environment and market research methodologies;
Special abilities: To be capable of planning and implementing management activities in RT businesses and organizations, to be capable of finding practical solutions of managerial problems;To be capable of shaping RT offers and high quality services that meet the interests of clients;To be capable of planning and implementing marketing activities in tourism and recreation businesses and institutions;
Social abilities: To be capable of proper written and oral communication with clients and colleagues; To be capable of working in a group, understanding the responsibility for subordinate team members; To be capable of communicating in accordance with professional ethics and civic society principles; To be capable of conveying professional knowledge to colleagues and co-workers;
Personal abilities: To be capable of analyzing and critical thinking;
To be capable of independent implementation of the tasks; To be capable of understanding professional situations and taking responsibility; To be capable of understanding the effects of their activity on the environment and humans; To be capable of applying new ICT in the tourism and recreation development.
Activities of teaching and learning:
Study process is organized with various teaching and learning activities: lectures, case studies, visits to enterprises and organizations, meetings with professionals, research activity, presentations, discussions, organization of events, implementation of projects etc.
Methods of learning in a virtual environment are using.
Methods of assessment of learning achievements:
The University applies cumulative grading in order to ensure objective evaluation, active students’ participation during the semester and their ability to apply theoretical knowledge in practice. Cumulative grading final evaluation consists of interim course assignments (test, individual work, paper, laboratory work defence, and etc.) and final exam grades. If the student fails the interim course assignments and does not make to transition grade−minimal grade of determined interim course assessments−he is not allowed to take the final exam. Each study programme is completed by defending final thesis (project).
A ten-point grading system is used at the University. Knowledge is assessed in marks.
Study subjects (modules), practical training:
Foreign Language; Philosophy; Tourism and Recreation Introduction; Public Health; Information Literacy; Cultural Heritage; Professional Ethics; Tourism Geography; Recreation Tourism Structure; Art History; Recreation and Tourism field practice; Recreation and Tourism Research 1; Recreation and Tourism Research 2; Term Paper; Law of Recreation and Tourism; Economics of Recreation and Tourism; Psychophysiological Recreative Processes of Human Health; Recreation and Tourism Management; Recreation and Tourism Events; Resort Management; Recreation and Tourism Marketing; Finance and Accouting; Tourism Investment Projects; Tourism Planning; Professional Language; Hospitality Management and Administration; Methods of Preparing and Guiding Excursions; Leadership and Change Management; Recreation and Tourism Internship 1; Recreation and Tourism Internship 2; Term Paper of Specialization; Subjets of Specialization; Bachelor thesis project; Bachelor thesis.
Specialisation 1: Health Tourism.
Subjects: Introduction to Health Tourism; Health Tourism Service Management; Marketing Strategies of Health Tourism; Networking in Health Tourism; Health Tourism Ethics; Project Management in Health Tourism.
Specialisation 2: E-Tourism.
Subjects: Introduction to E-Tourism; E-Services in Tourism; E-Marketing; Tourism Management Systems; Protection of Intellectual Property and Ethics; Project Management in E-Tourism.
Entertainemnt and amusement industry, City tourism, Rural tourism, Sustainable tourism
Distinctive features of a study programme:
The program is unique due shaping of wide profile of tourism and recreation knowledge, abilities and competencies and enabling good possibilities of employment in business and management of tourism and recreation areas. The program is oriented toward competencies in health tourism and e-tourism development. Students have possibilities to acquire qualification of tourism guide. Students are encouraged to gain their international experience when participating in study exchange programs with foreign universities and carrying out practices at foreign companies. Students are encouraged to participate in voluntary activities.
Access to professional activity or further study:
Access to professional activity:
Graduates are able to work in the tourism businesses, travel agencies, tourist information centers, recreation enterprises of the resorts, accommodation, entertainment and health enterprises, national and regional parks, tourism and recreation administration and management departments in municipalities and tourism projects’ administration and implementation.
Access to further study:
Graduates may enter Master degree studies.