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Recreation and tourism

Language of instruction

english, lithuanian, russian

Qualification degree and (or) qualification to be awarded

Bachelor of Business Management

Place of delivery

Klaipėda, H. Manto g. 84, LT-92294

Institution that has carried out assessment

No data

Institution that has performed accreditation, accreditation term

Studijų kokybės vertinimo centras, 1/17/2026

Data provided or updated (date)

6/23/2025

Order on accreditation

SV6-6
More about programme

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Summary of the Profile

General Description:
Objective(s) of a study programme:
To train high-skilled tourism and recreation professionals, familiar with the regularities and issues related to the recreation and tourism operation and service, who are able to maintain and improve the quality of recreation and tourism services and be able to participate in the process of analysis, administration, planning, and management.
Learning outcomes:
Knowledge and its application
1. Knows management science theories and is able to integrate them into the tourism and recreation international business processes;
2. Knows management science methods, supplemented by knowledge of related sciences and is able to integrate them into the tourism and recreation international business processes;
3. Is able to apply the latest management knowledge and to apply it in a critical analysis of tourism and recreation international business.
Research skills
4. Is able to creatively and critically apply research methods, use fundamental and applied research methodologies and formulate research conclusions;
5. Is able to collect and analyse data, identify the main trends and prospects of the national and international tourism and recreation business;
6. Is able to find, process, interpret, and apply research results, model the solution to the identified problems, and predict market trends in the context of social and economic policy.
Special skills
7. Is able to analyse and assess the characteristics of optimisation of performance indicators and decision-making of consumers, companies and organizations in different tourism and recreation business ecosystems and markets;
8. Is able to assess and predict tourism changes in organisations, plan, organise, implement and assess tourism processes and apply statistical analysis methods, information, geoinformation and econometric knowledge;
9. Is able to collect, analyse and systematise data, needed to solve tourism development problems of tourism and recreation companies, organisations and countries, and provide recommendations for solutions;
10. Is able to independently choose complex technologies, organisational and methodological measures.
Social skills
11. Is able to effectively communicate and collaborate with specialists and the public, discuss relevant professional issues in an interdisciplinary environment;
12. Is able to consistently express thoughts orally and in writing in Lithuanian and at least one foreign language, communicate effectively in a professional environment and in the community;
13. Is civically active.
Personal skills
14. Is able to critically assess one‘s own and colleagues’ professional practice, understands responsibility for the impact of the activities and results on social, economic, cultural development, well-being and the environment;
15. Is able to independently make decisions and assume responsibility in complex situations, constantly improves learning skills.
Activities of teaching and learning:

Methods of assessment of learning achievements:
Theoretical lectures, practical tasks, seminars, study visits to tourism and recreation business companies.
Framework:
Study subjects (modules), practical training:
Introduction to Tourism and Recreation, History of Art and Culture, Tourism and Recreation Management, Tourism Structure and Resources, Cultural Heritage, International Tourism Geography and GIS Technologies, Resort Studies, Tourism and Recreation Strategic Planning, Management of Tourism Innovations, Preparation of Tourism and Recreation Projects, Projects of Tourism and Recreation Events, Tourism and Recreation Economics, Tourism and Recreation Marketing, Industry of Entertainments, Professional Ethics, Information Management, Excurions‘ Preparation and Guiding Methodics, Tourism Law, Tourism and Recreation Researches, Leadership and Management of Changes, Tourism Business Data Systems, Bachelor thesis,
Ecotourism Practice, Practice in Tourism and Recreation Enterprise 1, Tourism and Recreation Enterprise 2.
Specialisations:
Optional courses:
Water Tourism, Rural Tourism, Smart Urban Tourism and Innovations, MICE Tourism, Sustainable Tourism, Free Elective General University Courses (5).
Distinctive features of a study programme:

Access to professional activity or further study:
Access to professional activity:
Graduates are able to work in the internatinal and national tourism and recreation enterprises, travel agencies, tourist information centers, recreational resorts‘ enterprises, in accommodation, entertainment and health enterprises, in national and regional parks, in municipal tourism and recreation administrations, in project management and implementation, to work as certified tourism guides.
Access to further study.