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Recreation and tourism

Language of instruction

english, lithuanian, russian

Qualification degree and (or) qualification to be awarded

Bachelor of Business Management

Place of delivery

Klaipėda, H. Manto g. 84, LT-92294

Institution that has carried out assessment

No data

Institution that has performed accreditation, accreditation term

Studijų kokybės vertinimo centras, 1/17/2026

Data provided or updated (date)

1/18/2023

Order on accreditation

SV6-6
More about programme

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Summary of the Profile

General Description:
Objective(s) of a study programme:
The aim of the first cycle study programme of Recreation and Tourism is to train highly qualified recreation and tourism specialists who know the regularities and problems of recreation and tourism functioning and service provision; are able to maintain and improve the quality of recreation and tourism; participate in recreation and tourism process analysis, administration, planning and management; to act professionally in a changing environment, to apply science based problem solving methods. The study programme specializes in competencies in the development of health and e-tourism.

Learning outcomes:
Knowledge, its application. Knows and understands the system of recreation and tourism, its management methods, tools and instruments.
Ability to conduct research. Able to collect and systematize the data needed to solve professional problems using the achievements and methods of applied research.
Special competences. Knows and understands the functions and processes of management, is able to apply them in solving the tasks of recreation and tourism development, independently choosing complex technological, organizational and methodological tools.
Social skills. Ability to communicate with professionals and the public in solving the tasks of professional activity or field of study, presenting the activities performed and their results. Takes responsibility for the quality of one’s own and the employees' performance and evaluates it in accordance with professional ethics and public spirit. Ability to transfer knowledge and understanding of the field of study and activity to professionals and other learners.
Personal skills. Ability to study independently in the field of the professional activities and studies, to plan the learning process; understanding of the moral responsibility for the impact of the activities and their results on social, economic, cultural development, well-being and the environment.
Activities of teaching and learning:
Various teaching and learning activities are used in the study process: lectures, case studies, visits to companies and organizations, meetings with professionals, research activities, reports, discussions, organization of events, implementation of projects, etc. Virtual learning environment is used.
Methods of assessment of learning achievements:
The University applies cumulative grading in order to ensure objective evaluation, active students’ participation during the semester and their ability to apply theoretical knowledge in practice. Cumulative grading final evaluation consists of interim course assignments (test, individual work, paper, laboratory work defence, and etc.) and final exam grades. If the student fails the interim course assignments and does not make to transition grade−minimal grade of determined interim course assessments−he is not allowed to take the final exam. Each study programme is completed by defending final thesis (project) and (or) taking final exams.
A ten-point grading system is used at the University. Knowledge is assessed in the marks

Framework:
Study subjects (modules), practical training:
 general university study subjects, in the programme is 15 credits. 12 ECTS between them are compulsory subjects (Philosophy, Professional Foreign Language 1, Professional Foreign Language 2, Information Management) and 3 ECTS can be selected from the list of subjects for each academic year for all University bachelors. GUS are things that shape the worldview, fostering erudition and creativity;
 subjects of the study field in the programme are 165 credits. The study subjects in this group focus on the acquisition of knowledge and skills required for professional activities, including Practical training (15 ECTS) and Preparation of the final thesis (18 ECTS).
Subjects: Introduction to recreation and tourism, Professional ethics, Geography of tourism, Resort, SPA and Wellness studies, Art history, Recreation and Tourism field practice, Cultural Heritage, Tourism structure and resources, Methodology for organizing and conducting guided tours, Recreation and tourism management, Recreation and tourism events, Recreation and tourism events, Recreation and tourism research 1, Basics of finance and accounting, Recreation and tourism planning, Preparation of recreation and tourism projects, Recreation and tourism event project, Economics of Recreation and tourism, Management and administration of accommodation establishments, Recreation and tourism marketing, Leadership and change management, Fundamentals of tourism law, Recreation and tourism research 2, Recreation and Tourism Internship 1, Recreation and Tourism Internship 2, Bachelor thesis project; Bachelor thesis.
Specialisations:
Specialisation 1: Health Tourism.
Subjects: Introduction to Health Tourism; Health Tourism Service Management; Marketing Strategies of Health Tourism; Networking in Health Tourism; Health Tourism Ethics; Project Management in Health Tourism.

Specialisation 2: E-Tourism.
Subjects: Introduction to E-Tourism; E-Services in Tourism; E-Marketing; Tourism Management Systems; Protection of Intellectual Property and Ethics; Project Management in E-Tourism
Optional courses:
Entertainemnt industry, City tourism, Rural tourism, MICE tourism, Sustainable tourism
Distinctive features of a study programme:
The program is unique due shaping of wide profile of tourism and recreation knowledge, abilities and competencies and enabling good possibilities of employment in business and management of tourism and recreation areas. The program is oriented toward competencies in health tourism and e-tourism development. Students have possibilities to acquire qualification of tourism guide. Students are encouraged to gain their international experience when participating in study exchange programs with foreign universities and carrying out practices at foreign companies. Students are encouraged to participate in voluntary activities.
Access to professional activity or further study:
Access to professional activity:
Graduates are able to work in the tourism businesses, travel agencies, tourist information centers, recreation enterprises of the resorts, accommodation, entertainment and health enterprises, national and regional parks, tourism and recreation administration and management departments in municipalities and tourism projects’ administration and implementation. The study specialisations of a programme provide opportunities in professional career to contribute while solving relevant problems of health tourism and e-tourism.
Access to further study:
Graduates may enter Master degree studies