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Business Creation and Management
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Summary of the Profile
General Description:
Objective(s) of a study programme:
to prepare critically thinking and socially responsible business specialists, able to create a business independently, to develop
new products, to analyze, assess and make the processes of
company operation more efficient, to implement business
projects, responding to customer needs and using the
principles of creating a sustainable and innovative business.
Learning outcomes:
1. Will be able to apply in an integrated manner the latest
knowledge of economics, management, marketing and other
social sciences when creating a business and solving complex
business tasks under the changing conditions of the
environment.
2. Will be able to apply knowledge of the principles of
business creation and management, customer attraction and
retention, effective communication, when initiating business
changes and following legal and ethical norms.
3. Choosing proper qualitative and quantitative methods of
research will be able to do independent research, to collect,
structure, analyze, interpret and use information necessary for
professional activity, to formulate reasoned research
conclusions.
4. Generating new business ideas and concepts will be able to
create and develop business, present new goods and services
for the market aiming at the set goals of the company.
5. Applying the principles of a socially responsible business,
will be able to manage a company processes, ensuring
competitive advantage and efficiency of company activity.
6. Will be able to implement and manage business projects,
responding to the principles of developing a sustainable
business and promoting positive business changes.
7. Through the application of effective communication
strategies, will be able to initiate and implement the processes
of service creation and sales, taking into account the changing
needs of the market and consumers.
8. Structuring and analyzing the data on company activity,
will be able to attract business funding sources, to search for
new markets and business partners, to rationally manage
material, human resources aiming at a company
competitiveness.
9. Effectively communicating in Lithuanian and foreign
languages will be able to communicate and cooperate with
specialists in one’s and other areas, customers, business
partners, responsibly apply legal acts in the course of
professional activity.
10. Will be able to systematically analyze and assess
professional activity, knowledge and experience, make
decisions, generate new ideas, independently study and
develop one’s professionalism, foreseeing the fields of
lifelong learning as well as self-expression and selfdevelopment.
Activities of teaching and learning:
Innovative teaching and learning methods are applied, it is
aimed at active student participation in the study process: a
student-oriented teaching is based on practical tasks,
emphasizing the importance of independent work of a student
and abilities to creatively solve different situations (problembased teaching, analysis of practical situations and case
studies, creative workshops, mind and concept maps/concept
maps, expert method, project methodand etc.). Activating and
heuristic study methods are coordinated with traditional
methods of developing knowledge and abilities: lectures,
seminars, discussions and consultations.
Methods of assessment of learning achievements:
Accumulative assessment and a ten-point assessment system
are applied. Applying accumulative assessment, learning
outcomes are assessed during interim tests. Course unit
programmes foresee structural elements of assessment, their
weight in the final assessment, content of particular
assessment tasks, criteria and requirements. At the end of the
studies of every course unit students take an examination or
get an evaluation of independent work. The final grade
consists of the component parts of accumulative assessment
foreseen in the programme of a course unit (e.g. interim tests,
independent works, examination), percentages being
determined in the programme of a course unit.
Framework:
Study subjects (modules), practical training:
The volume of course units of the study field – 152 credits.
The following course units of the field are studied
Professional Foreign Language, Business Economics,
Management, Marketing, Finance Accounting and Taxes,
Social Research Methodology, Human Resource
Management, Sales Management, New Business Creation,
Business Process Management, Market Research,
Entrepreneurship/Design Thinking in Business, Logistics and
Supply Chain Management, Social Research and Media
Management/E-Marketing, Business Law, Business Data
Analytics, Business Project Management, International
Trade/E-Commerce, Business Negotiations
(English)/Business Negotiations, Quality Management/Startup
Creation, New Product Development and Pricing, Business
Risk Management/Strategic Management, Business Funding,
Customer Experience Management.
Generic college course units comprise 16 credits. Teaching
and final practical trainings are done under real conditions of
activity. The total volume of practical trainings – 33 credits.
The volume of final thesis – 9 credits.
Specialisations:
-
Optional courses:
Students will have a possibility to choose course units from 12
alternatives, aimed at deepening knowledge in the study field,
where students will get 23 credits.
Students will be able to choose from such course units of the
study field as Entrepreneurship/Design Thinking in Business,
Social Research and Media Management/E-Marketing,
International Trade/E-Commerce, Business Negotiations
(English)/ Business Negotiations, Quality
Management/Startup Creation, Business Risk
Management/Strategic Management.
Students are also offered optional course units, aimed at
interdisciplinary studies or development of general
competences and a student chooses them from the list of
optional course units offered by the University. The foreseen
volume of optional course units – 12 credits.
Distinctive features of a study programme:
Access to professional activity or further study:
Access to professional activity:
Future specialists can create their own company, work in
managerial business companies, trade purchase/sales or
import/export managers, project managers, etc.
Access to further study:
Graduates will continue their studies to obtain a bachelor's
degree at the university. After completing the majority of
studies or fulfilling other requirements set by the higher
education institution, they will have to enroll in second-cycle
master's studies.
