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Recreation and tourism management
Language of instruction
Qualification degree and (or) qualification to be awarded
|Master of Business Management
Place of delivery
|Klaipėdos m. sav. Klaipėdos m. H. Manto g. 84
Institution that has carried out assessment
Institution that has performed accreditation, accreditation term
|Studijų kokybės vertinimo centras, 6/30/2022
Data provided or updated (date)
Order on accreditation
|More about programme
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Summary of the Profile
Objective(s) of a study programme:
The conceptual framework of the Study Programme primarily relies on the idea of training higher level tourism management professionals able to tackle management challenges in tourist destinations. The goal of the Study Programme is to train RT professionals with a broad horizon, able to take management responsibilities and to make effective decisions in RT field based on analytical skills, in-depth knowledge and realising practical and innovative methods.
Graduates know different theories explaining the RT sector functioning patterns, trends and processes, and are able to apply them for RT management, planning, governance and business.
Graduates know and are able to apply various RT and tourist destination management concepts.
Graduates know the financial, material and human resource management in tourist destinations based on the advanced theories and patterns.
Graduates know and are able to analyse sustainable development patterns of tourist destinations.
Graduates know behaviour patterns of tourists and visitors in various types of destinations and are able to apply various innovations in tourist destination management.
Graduates know research methodology and are able to carry out an independent research study.
Graduates are able to investigate, analyze and evaluate the state of the art in RT business sectors, assess environmental processes and phenomena in and around tourist destinations.
Graduates are able to apply adequate research methods for investigation of tourist flows, destination development phenomena and processes, RT resources, services, processes and situations.
Graduates are able to evaluate processes, development and trends in tourist destinations systematically.
Graduates are able to develop and implement management and sustainable development plans for different tourist destinations.
Graduates are able to formulate tasks to subordinates, RT business and other stakeholders.
Graduates are able to develop and apply knowledge in management, economics, marketing and other disciplines in tourist destinations to develop and promote the RT business.
Graduates are able to convey collected information clearly and consistently to RT specialists and other businesspersons and operate in a network environment of tourist destination management, to defend and prove new ideas and proposals.
Graduates are able to analyze RT research data systematically and think critically, to understand the responsibility and make decisions and solve problems independently, to use IT and database capabilities.
Graduates are able to muster and manage human, physical, financial and environmental resources in a sustainable way, to think in a systemic and strategic way aimed at independent professional activity and research in RT business and tourist destination management.
Activities of teaching and learning:
Case studies, lectures, field work, workshops, presentations, projects, research activity.
Methods of assessment of learning achievements:
The University applies cumulative grading in order to ensure objective evaluation, active students’ participation during the semester and their ability to apply theoretical knowledge in practice. Cumulative grading final evaluation consists of interim course assignments (test, individual work, paper, laboratory work defence, and etc.) and final exam grades. If the student fails the interim course assignments and does not make to transition grade−minimal grade of determined interim course assessments−he is not allowed to take the final exam. Each study programme is completed by defending final thesis (project) and (or) taking final exams.
A ten-point grading system is used at the University. Knowledge is assessed in the marks
Study subjects (modules), practical training:
Research Project 1 (S000M242)
Tourism Policy (S189M001)
Recreation and Tourism Scientific Research Methodology (S000M331)
Personnel Management (S190M075)
Recreation and Tourism Marketing Research (S191M008)
Tourism Destination Management and Planning (S189M025)
Scientific Research 2 (S189M100)
Analysis of Sustainable Development of Tourism Destinations (S189M031)
Tourism Innovation in Tourist Destinations (S000M894)
RT Case Study (S189M003)
Master Thesis (S000M334)
Distinctive features of a study programme:
The only master study programme in Lithuania devoted for gaining of full range of competencies of Tourism Destination Management
Access to professional activity or further study:
Access to professional activity:
Recreation and Tourism Master skills are needed to work in a higher level management or analytical work in public or private tourism and recreation organizations, as well as for academic career in education and research institutions.
Access to further study:
Graduates pursue doctoral studies.