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Integrated Communication
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Summary of the Profile
Objective(s) of a study programme:
Educate highly qualified integrated creative communication professionals who are able to understand processes of integrated creative communication, realize, model, carry out and understand researches of communication, as well as to plan, analyze in a complex way, to solve tasks of modern communication efficiently relating to the latest creative and cultural industries development and their transformation into supporting industries and added value creation chains which are integrating relations of global economy in a creative manner.
Learning outcomes:
Students are obliged:
1. To apply theoretical views of Integrated creative communication and concepts of communication of knowledge and innovation.
2. To be aware of value creation chains of Integrated creative communication and models of competitiveness.
3. To demonstrate influence of new (creation) factors on changes while creating interactions of integrational communication.
4. To develop skills of research and project abilities, initiate and develop complex creative projects grounding them on new funding models.
5. To integrate different communication contexts and interpret statistics data and ratios, to formulate alternatives for communicational decisions.
6. To make sense of decisions in changing environments with regards to sustainable development principles.
7. To relate different perception and application ways of Integrated creative communication while making innovative decisions and forming structures of supporting industries.
8. To ground decisions which are necessary in order to implement innovations of integrated economy scientifically, to develop Integrated creative communication.
9. To formulate creative and innovative environments for development and commercialization of added value .
10. To transmit methods of Integrated creative communication into other areas of economic activities.
11. To introduce strategic decisions of Integrated creative communication to the interested parties and audiences.
12. To be able to carry out scientific research work autonomously, to apply advanced methods of scientific research, compilation and systemization of information, to interpret and develop ideas in a creative manner.
13. To be able to ground directions for independent development, to assess changes and new contexts, as well as social and ethical development consequences of Integrated creative communication.
Activities of teaching and learning:
A variety of learning and teaching methods meeting different students’ styles and needs is applied in study process. In most course delivery process in order to achieve higher knowledge take in a few methods are combined, such as theoretical, engaging, interactive, aiming at case studies type of lecture; practice classes and seminars, when students carry out practical tasks, analyze cases and situations, compile concept maps, prepare presentations for separate subjects, participate in discussions, consult colleagues, prepare individual and team projects, discuss references and visual material, etc.; during self-study process students analyze literature, search for information, write academic paper works.
Methods of assessment of learning achievements:
A consolidated assessment is being applied, composed of progress testing (colloquium, control testing, practice tasks, individual and team work task results and their presentation, written paper work, etc) and written examination or written and spoken assessment.
Specializations:
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Optional courses:
Students have 2 optional alternative subjects:
1. Creaaative society or Creative innovations;
2. Integrated communication or Creative communications.
Distinctive features of a study programme:
The distinctive features of Master’s Degree study programme of Integrated creative communication are as follows: the logics of conveying problematics of global communication, conceptualization, a qualitative approach from the traditional view towards economics into the postmodern aspect analyzing modern states, societies and organizations and going in line with the problematics of contemporary creative business.
