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Art management

Language of instruction

english, lithuanian

Qualification degree and (or) qualification to be awarded

Master of Business Management

Place of delivery

Vilnius, Universiteto g. 3, LT-01131
Muitinės g. 8, 44280 Kaunas

Institution that has carried out assessment

No data

Institution that has performed accreditation, accreditation term

Studijų kokybės vertinimo centras, 1/22/2030

Data provided or updated (date)

4/6/2020

Order on accreditation

SV6-2
More about programme

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Summary of the Profile

General Description:
Objective(s) of a study programme:
To prepare highly qualified art management specialists who are able to apply management and marketing theories and social research methods in the assessment of art organisations’ environment, their internal processes and in solving the problems related to operations, to carry out innovative art and business cohesion projects which meet the needs of heterogeneous society.
Learning outcomes:
The graduate is familiar with: art theories and is able to apply them when analysing art objects; the principles of management theories and is able to apply them in the operations of art organisations; the strategies of marketing and is able to apply them and carry out projects of art object distribution; the methods of marketing and is able to properly apply them in analysing and summarising the data according to the needs and preferences of target audiences. The graduate is able: to assess the work, activity as well as informational sources, etc.; to assess interdisciplinary context of management work; to take initiative and coordinate activities, to make decisions and solve problems with regard to society development tendencies, peculiarities of national and international contexts and values; to apply communication strategies in order to create and develop qualitative communication on internal and external levels of organisation; to convincingly present his decisions and creative ideas; to analyse and critically asses the evolution of art, transformations of the notion of art; to analyse the interface between art industries and tendencies of the development of global society; to analyse the models of operations of art organisations, their strategies, to develop operations of art organisations by meeting the needs of contemporary society; to implement local and international projects of art objects and art objects distribution; to identify and ground the problem of art management, to choose empirical and theoretical material and methods of research dedicated for the investigation of the problem and to perform research.
Activities of teaching and learning:
Problem-based teaching, literature analysis, demonstration, desk research (information query and analysis), problem solving, case analysis.
Methods of assessment of learning achievements:
Open and close questions, frontal and individual questioning, case study, team work, presentation of project-oriented results, individual presentations, task completion during seminars, participation in discussions, practical tasks.
Framework:
Study subjects (modules), practical training:
The study programme is oriented to practical activities; the study programme embraces all art management and marketing knowledge into a joint entity.
Compulsory Courses: Strategic Management in Art Organisations, Contemporary Art and Society, Creative Industries: Arts, Strategic Art Marketing. Optional Courses: Management of Art Innovations and Projects, Art Law, Technologies and Innovations of Intercultural Communication, Audience Development, Visual Semiotics, Intellectual Systems in Financial Markets, Art Policy, Private and Public Partnership in Art Business.
Distinctive features of a study programme:
The study programme is the only one in Lithuania that is based on the concept of art as a socio-economic phenomenon. It encompasses the principles of arts management and marketing into a holistic unit and enhances exceptional competencies of the students. The programme's scope highlights professional practice and therefore the modules are jointly taught by researchers / University teachers and arts professionals, and students have an option to choose a Master thesis that reflects and analyses a project that they realized themselves. Length of the study programme is 1,5 years.
Access to professional activity or further study:
Access to professional activity:
The graduate is be able to work as head of art organisation, manager and marketing expert, organizer of art events and marketing expert, agent of artists, intermediary among artist and art as well as business organisations.
Access to further study:
The graduate is able to continue studies as a PhD student in social sciences.