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Agri-food business management
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Summary of the Profile
General Description:
Objective(s) of a study programme:
To provide integrated theoretical knowledge and practical skills, leadership and system thinking abilities, and to prepare graduates for an international career in the management of organisations in the agriculture and food industry.
Learning outcomes:
1. Demonstrate knowledge of modern economic and business administration theory and practical methods.
2. Demonstrate a thorough understanding of agricultural value chains.
3. Apply research findings in business administration.
4. Manage human resources through the development of an ethical and socially responsible farm or company culture.
5. To assess the need for innovation and investment and to use this as a basis for the development of the financial policy of the farm or enterprise.
6. Understand the role of innovation and manage and improve the innovation process in your organisation or farm.
7. To assess the competitive situation in their field of activity and to develop management and marketing strategies aimed at improving their organisation's competitive position on a global scale.
8. Identify gaps in existing knowledge, products and services and the need for further research.
9. Develop a research plan to address practical problems in their field of activity.
10. Apply the knowledge and methods acquired in the preparation of a scientifically sound and practically relevant research paper.
11. Disseminate research findings effectively.
12. Demonstrate effective communication and networking skills in modern society.
13. Organise and participate in shared decision-making processes.
14. Effectively represent the organisation in business negotiations or issues before public authorities.
15. Demonstrate ethical and socially responsible leadership and management skills in the context of the global marketplace, complex organisations and multinational groups.
16. Demonstrate critical and systems thinking skills in career development.
17. Make use of information and communication technologies for personal development and daily activities.
18. Demonstrate initiative and a responsible attitude in planning and decision-making.
19. Recognise cultural diversity, its challenges and opportunities in business.
20. Demonstrate an understanding of the ethical implications of business decisions.
21. Demonstrate an understanding of global issues in the context of agribusiness in relation to social, economic, political and environmental issues and the achievement of the Sustainable Development Goals adopted by the United Nations.
Activities of teaching and learning:
Lectures and exercises; study of scientific literature; debates and mind-mapping; problem solving during exercises; discussions during assignments; development of insights and scenarios for agri-food business development on the basis of the defined conditions; independent work and group work (problem solving and project design and development of strategies and planning of marketing measures); presentation of the results of the research in workshops; group work on tasks; situation analysis; modelling of complex agribusiness situations; study tours to agribusinesses; practical work focused on secondary data collection and analysis; collection and processing of primary data using Ms Excel/ SPSS; interpretation and presentation of data in seminars, carrying out scientific research and preparing and publicly defending a master's thesis.
Methods of assessment of learning
achievements:
Discussion focused on providing feedback on the data analysis; Examination - evaluation of the correctness of the test tasks or written answers to open-ended questions and their oral explanation; evaluation of a problem-based tasks (strategy, innovation project, marketing plan, etc.) and assessment of the completeness of the assignment and the quality of its public presentation and defence; assessment of the performance in the exercises and the solution of the exercises and homework assignment; discussion focused on providing feedback on the individual practical analysis of the assignment, which contributes to a better understanding of the various problems in the agri-food sector and to the assessment of the potential for the development of new products/markets/segments etc.
Framework:
Study subjects (modules), practical
training:
Corporate culture and human resource development,
Cooperative management,
Agricultural economics and policy,
Research methods,
Financial management,
Managerial accounting and control,
Strategic management of agribusiness,
Agribusiness planning and evaluation of investment projects,
Operations and supply-chain management in agribusiness,
Innovation of Food System,
Integrated marketing communication in agribusiness,
International marketing in agri-food business,
Master final thesis,
Time is allocated for internships in the teaching of each subject and in the preparation of the Master's thesis.
Specialisations:
-
Optional courses:
-
Distinctive features of a study
programme:
The International joint master study programme Agri-Food Business Management is designed to train professionals capable of working in agriculture and food supply chain related fields, to provide graduates with integrated theoretical knowledge and practical skills, and to strengthen leadership skills and systems thinking abilities, with the ultimate aim of preparing graduates for an international career in agriculture and food supply chain organisations, research and public management. Students will acquire the general knowledge and specific skills to analyse and critically evaluate the behaviour and business environment of agri-food business entities, to develop and implement business plans, to forecast and evaluate business processes and performance, to analyse, evaluate, economically and financially justify alternatives for strategic business decisions, to organise and develop agri-food businesses, to initiate and innovate, and to analyse and forecast the situation of potential markets, from the local to the global scale.
Access to professional activity or further study:
Access to professional activity:
Graduates will be able to set up their own businesses and farms, become managers of agricultural cooperatives, international agribusiness associations, public administration institutions (Ministry of Agriculture departments, municipal agriculture and rural development departments, agencies providing financial support for agriculture, business and rural development, local government and consultancy institutions, research institutions), and companies involved in the food chain, as well as to work as managers, economists, business analysts and consultants.
Access to further study:
Graduates will be welcome to continue their studies at doctoral level in economics and management.
