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International Marketing and Management
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Summary of the Profile
Future masters of management and business administration study management of international marketing, international marketing II, international consumers’ behaviour, theory and methods of marketing communication, marketing strategy, methodology of research, multidimensional statistics, theory of finance, international organizations, international negotiations, etc.
Practical training is not implemented.
The training programme for masters of international management (specialization of international marketing and management) is intended for persons who have acquired a bachelor’s degree and wish to become masters of management and business administration.