Compare
There are no other study programmes for comparison
 | Loading… |
Search study programmes for comparison:
Compare
Innovative Communication and Entrepreneurship
Institutions providing this programme
Programmes with similar name
Programmes granting same qualifications
Summary of the Profile
General Description:
Objective(s) of a study programme:
The aim of the first cycle study programme "Innovative Communication and Entrepreneurship" is to prepare highly qualified communication specialists who understand and are able to apply communication, digital media and marketing solutions, and are able to create and communicate content in multiple media, using essential knowledge of responsible and innovative business creation, entrepreneurial mindset and competences.
Learning outcomes:
1. Knowledge and its application
1.1. Students will understand communication theories, models, theories and principles of traditional and digital multi-media, the role and impact of contemporary communication on stakeholders and society; and be able to apply this knowledge responsibly in analysing and evaluating the impact of communication and media, and in dealing with current business and communication issues.
1.2. Students will understand the communication processes, content creation and dissemination principles of modern organisations and be able to apply this knowledge in practice to plan and implement communication projects, to develop and implement innovations that meet business needs and create competitive advantage and added value for organisations.
1.3. They will be familiar with the theories of modern management, marketing, finance and global economic sciences, which form the entrepreneurial mindset and abilities, and will be able to apply them to systematically analyse the theoretical and practical aspects of business and start-up creation, management and development.
2. Ability to conduct research
2.2. Students will understand the nature, logic and need for scientific and applied research, and be able to independently apply appropriate research methods to the study of traditional and digital communication processes and content, and multi-media.
2.2. Students will be able to plan scientific and applied research, applying analytical approaches to the study of communication activities, to collect and analyse data, selecting appropriate quantitative and qualitative methods, and to observe research ethics in the planning and implementation of communication activities in an organisation.
2.3. Students will be able to use a variety of sources of information effectively, to search for, locate, process and analyse data, to draw conclusions based on data, and to present the results of the analysis to a variety of stakeholder groups.
3. Specific competences
3.1. Students will be able to design, analyse and evaluate communication projects, taking into account the objectives and target audiences of organisations, communities and other communication actors, applying modern information technologies and applying the principles of creativity, innovation and dissemination.
3.1. Students will be able to plan and develop relevant, data-driven and/or creative communication content, responding to the specificities of traditional and digital multi-media, with appropriate application of the principles of creative expression, public speaking and professional language.
3.3. Students will be able to assess the national and international market context in which the organisation operates or the planned communication campaign is planned, anticipate risks and take forward-looking decisions for the creation and sustainable development of a business/startup and the development and implementation of a communication strategy, applying innovative methodologies. They will be able to apply knowledge of organisational management and organisation to the implementation of communication activities, linking them to the organisation's objectives, values and policies, as well as to represent the organisation, in an ethical manner, and to enhance and build its reputation.
4. General competences of a graduate of the University
4.1. Collaboration: Students will be able to work individually and as part of a team to plan and implement communication activities for organisations and businesses, and to design and develop communication activities and projects. Students will be able to communicate and collaborate with communication and business professionals and stakeholders, to be a leader who empowers the team to meet challenges
4.2.Sense of Responsibility: Students will be able to apply the tools and techniques of modern information technology and multi-media in a responsible and transparent manner in professional activities. Students will be aware of and act in a professional manner in accordance with the principles of social responsibility, professional ethics, citizenship, appreciation of human freedoms and rights and respect for the principles of freedom of speech.
4.3. Interculturality: Students will be have the knowledge and ability to communicate in their professional activities by appreciating the local and global context of the world and different cultures through intercultural communication competences. Students will be understand and be able to be tolerant in their professional activities: of different opinions, cultures and forms of expression.
4.4. Problem solving: Students will be be able to independently develop and expand their competences in communication and entrepreneurial skills, to learn throughout their life, to carry out ethical and sustainable activities based on creativity, self-expression, innovation, and to adapt easily to change and unforeseen situations (including crisis situations).
4.5. Openness to change: Students will be be able to adapt quickly to changing media environments by applying knowledge of media and information literacy.
5. Other social and personal skills
5.1. Students will be able to apply critical thinking, information literacy, social responsibility, general communication competences and professional ethics in cooperation with business, social partners, clients, consumers, and other stakeholders.
Activities of teaching and learning:
This programme will use active learning methods: theoretical lectures, seminars, discussions, presentations, and individual and group assignments. During the programme, students will develop both their theoretical knowledge and practical skills by developing innovative communication solutions and presenting projects using various presentation tools, receiving valuable feedback.
In addition, students will take part in design thinking workshops where they will solve real-world problems, create product prototypes, and present their solutions. Using both Challenge-based Learning and Problem-based Learning methodologies, students will solve challenging real-world communication and business problems posed by social partners related to technology, digitalization, and artificial intelligence.
The programme foresees that students will write business plans involving innovative communication strategies and present them through cross-analysis. Simulations and case studies will help develop decision-making skills by analyzing real business situations. Mentoring programmes and networking sessions will give students the opportunity to collaborate with experts and gain valuable contacts. Digital content creation and analysis will enable students to acquire the ability to use digital tools effectively and analyze their impact.
Interactive lectures with experts will provide practical knowledge from industry leaders, while Hackathon-style events will encourage creativity and quick solutions to business and communication challenges. All these activities will help students not only to acquire knowledge but also to put it into practice in real-life situations.
As part of the programme, students will visit various companies, institutions, and organizations such as Startup Lithuania, Vilnius Technology and Business Incubator (VTVi), Vilnius University Innovation and Business Centre (VUBIC), Tele2 Innovation Centre, EIT Digital, Lithuanian Radio and Television (LRT), Bored Panda, Vinted and Greentech Lithuania. These visits will provide students with valuable insights into innovation, entrepreneurship, communication, and the application of digital technologies in business, as well as help them to learn how to develop and implement innovative solutions in the real world.
Methods of assessment of learning achievements:
The assessment strategy is based on educational (formative) qualitative and cumulative criterion-based assessment. The final assessment of the subject will take the form of an examination and, in the case of the BA thesis (semester 8), a defence in an open meeting of the BA Thesis Defence Board. Self-assessment of the student's own progress is also consistently encouraged, and peer assessment of students' performances is also used.
Framework:
Study subjects (modules), practical training:
Contemporary communication and multi-media: Introduction to Innovations, Communication and Media: Networked Technologies, Critical Thinking, AI and Communication; Creative Industries: Politics, Economy, Culture and Innovations; Media, Culture and Society; Digital Storytelling I: Digital Content Creation (Creative Writing); Communication Strategies and Tactics: Influence and Influencers; Digital Storytelling II: Digital Media Strategies.
Subjects on Innovative Communication in the Organization: Organizations, Innovations and Communication Management I: Integrated Communication and Innovations; Organizations, Innovations and Communication Management II: Creative Audiences (Knowledge, Attitudes, Behaviour); Leadership and Communication for Innovations; Communication Strategies and Tactics: Influence and Influencers; Sustainability, Social Responsibility and Ethics: Innovative Communication for Change
Entrepreneurship subjects: Entrepreneurship Fundamentals (Business Environment, Foundational Business Skills for Startups, Global Landscape of Entrepreneurship); Innovation and Business Model Development (Business Modeling, Marketing for Start-ups, CBL (Challenge-based Learning) project); Sustainable Venture Formation, Funding and Launch Strategies (Venture Development & Growth, Securing Resources & Financing Strategies, CBL (Challenge-based Learning) project).
Subjects developing researcher competences: Introduction to Academic Skills: Reading, Thinking and Writing; Researching in Digital Age I: Introduction to Research; Researching in Digital Age II: Digital Communication Research Methods; Academic Research Competencies: Science and Scholarly Communication; Final Thesis.
Internship: in a business, start-up, communications agency.
Specializations:
none
Optional courses:
During semesters 2-5, the student will be able to personalize his/her studies and choose freely within the 45 credits:
• any subject/module offered by the KF;
• any subject/module offered by any other VU faculty;
• subjects/modules of the General University Studies;
• interdisciplinary subjects;
• participate in academic exchanges (part-time studies, internships).
Distinctive features of a study programme:
This study programme combines communication science and entrepreneurship, aiming to bridge different disciplines and deepen understanding of the interactions between people, technology, and business dynamics in today’s networked society.
It prepares professionals in communication and business who will understand innovative communication, digital media, modern marketing, entrepreneurship, start-up creation and management, sustainable economics, finance, and strategic management. Practical experience through business partnerships and projects will help students apply their knowledge in future professional environments, developing key skills in modern technologies and professional practice.
Other features:
· The only KF Bachelor's degree programme in English, jointly run with another VU unit.
· The only bachelor's degree in Lithuania integrating an entrepreneurship component.
Access to professional activity or further study:
Opportunity to continue studies at MA level:
International Communication (KF);
Digital Marketing (VM)
International Project Management (VM)
DeepTech Entrepreneurship (VM)
Sustainable Finance and Investments (VM)
MBA Entrepreneurship and Innovations (VM) - if they have at least 3 years of work experience.
Access to professional activity:
The assessment strategy is based on educational (formative) qualitative assessment as well as cumulative criterion-based assessment. The final assessment of the subject will take the form of an examination and, in the case of the BA thesis (semester 8), a defence in an open meeting of the BA Thesis Defence Board. Self-assessment of the student's own progress is also consistently encouraged, and peer assessment of students' performances is also used.
The Bachelor's degree programme Innovative Communication and Entrepreneurship will produce graduates who are prepared to analyse a wide range of challenges and solve problems, who will be able to capitalise on their own knowledge in a constantly changing context, and who will be ready to start their own business or contribute to the growth and innovation of existing organisations, especially in the fields of digital media, communication and business development. By successfully entering the labour market and taking on a variety of roles (e.g. communications experts in multinational corporations, digital content creators, entrepreneurs in the start-up ecosystem, innovation project managers or heads of integrated communications departments), they will be contributing to the advancement of society both in Lithuania and abroad.
Access to further study:
Opportunity to continue studies at MA level with VU established entry requirements for 2nd cycle.
