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Contemporary Communication and Media
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Summary of the Profile
General Description:
Objective(s) of a study programme:
BA study programme "Contemporary Communication and Media“ aims to prepare specialists with a comprehensive understanding of the evolving digital landscape, technological advancements, consumer behavior, and sustainability trends. The programme aims to foster creativity, adaptability, and a commitment to ethical media practices, preparing students to effectively navigate and lead in the dynamic fields of contemporary communication and media, which demand constant innovation and forward-thinking.
Learning outcomes:
1.1. The ability to understand the nature of communication processes and their place in society, as well as their dynamic relationship with other social structures from social, economic, cultural, political, and technological perspectives.
1.2. To have knowledge in classical and contemporary theoretical approaches to communication and can apply them to address relevant issues arising in the communication environment.
1.3. To recognize the characteristics and interactions of communication texts, contexts, participants, genres, and technologies.
1.4. To understand the nature and functions of communication regulation and self-regulation systems within the fields of communication, creative industries, and media.
1.5. To adhere to personal data protection, copyright and related rights protection, and professional ethical standards, aiming to ensure the protection of rights for authors and users of creative products.
2.1. To understand the nature, logic, and necessity of scientific and applied research when analyzing various aspects of media and communication processes.
2.2. To be able to select and apply appropriate analytical approaches, as well as quantitative and qualitative methods, for conducting research on communication texts, contexts, participants, genres, forms, and means.
2.3. To have an ability to effectively utilize various sources of empirical information, analyzes and reflects upon them, and makes research-based decisions.
2.4. To be knowledgeable about the principles of research ethics in communication, can apply them, and critically evaluate research results.
3.1. The ability to plan and create various types of communication content, applying different expressive and technological means.
3.2. The ability to develop, analyze, and evaluate communication plans, considering the interests of organizations, institutions, communities, and other communication participants, as well as the needs of target audiences, while assessing the influence of environmental factors at different stages of the communication plan's development and implementation.
3.3. To understand organizational management and operational processes, applying this knowledge to analyze communication activities and to develop or evaluate communication plans.
3.4. To be capable to represent the organization while adhering to ethical principles, considering professional and public expectations; is able to build and strengthen the organization's reputation; contribute to shaping the organization's culture and its processes;
3.5. To be capable to apply information search, creative writing, public speaking, media literacy, professional language use, and other professional skills to develop a communication plan, create, present, and analyze communication content.
4.1. The ability to work individually and in a team when planning and implementing communication activities.
4.2. To be capable to build trust-based relationships with internal and external target audiences; demonstrate leadership, teamwork, creative expression, problem-solving, and the ability to manage human, financial, and time resources in a professional environment.
4.3. To be capable to apply the principles of sustainable development and democratic participation, as well as entrepreneurship and social responsibility competencies, when communicating with business partners, clients, consumers, and other target audiences.
5.1. To be able to working creatively, independently, and responsibly, adhering to professional ethical standards and the principles of sustainable development.
5.2. To uphold the principles of freedom of speech, social responsibility, human rights protection, and other values of democracy and civil society.
5.3. To have ability quickly adapt to a changing communication environment, applying media and information literacy knowledge, and responsibly using modern technologies.
5.4. To understand the importance of lifelong self-directed learning, to be capable of developing the experience gained during studies and planning a professional career, and strives to continuously improve their activities, knowledge, abilities, and skills.
Activities of teaching and learning:
A variety of learning and teaching methods meeting different students’ styles and needs is applied in study process. In most course delivery process in order to achieve higher knowledge take in a few methods are combined, such as theoretical, engaging, interactive, aiming at case studies type of lecture; practice classes and seminars, when students carry out practical tasks, analyze cases and situations, prepare presentations for separate subjects, participate in discussions, consult colleagues, prepare individual and team projects, discuss references and visual material, etc.; during self-study process students analyze literature, search for information, write academic research paper works.
Methods of assessment of learning achievements:
A consolidated assessment is being applied, composed of progress testing (colloquim, control testing, practice tasks, individual and team work task results and their presentation, written paper work, etc) and written examination or written and spoken assessment.
Framework:
Study subjects (modules), practical training:
The following study subjects are studied in the programme:
English Language (I, II); Academic Writing and Digital Literacy; Introduction to Contemporary Communication and Marketing; Media and Communication Theory; Organizational Behavior; Media Analysis; Digital Media Technologies; Media Ethics and Law; Philosophy in Communication and Media; Logical Argumentation and Negotation; Social Media Management; Content Creation and Storytelling; Digital Marketing Principles; Trend Forecasting and Data Analysis; Behavioral Pricing; Sustainability in Communication and Media; Multimedia Production; Media Psychology; Social Sciences Methodology; Visual Communication and Graphic Design (I, II); Leadership and Human Resources Management; Communication and Media Project (Capstone Project); Media Project Management; Accounting and Finances; Digital Media Writing; Final Thesis (I, II); Internship.
Specialisations:
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Optional courses:
Crisis Communication; Intercultural Communication in Media; Entrepreneurship and Sales; Luxury Brand Communication.
Distinctive features of a study programme:
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Access to professional activity or further study:
Access to professional activity:
Graduates of the Bachelor's study programme in Contemporary Communication and Media can take positions related to communication and media management, digital content creation, social media administration, and communication and media project management. Programme graduates can work in public, private, and non-governmental sector organizations and continue their studies in master's programmes.
Access to further study:
Graduates of the Bachelor's study programme in Contemporary Communication and Media can continue their studies in second-cycle (master's) programmes in the field of social sciences.
