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Applied Communication
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Summary of the Profile
General Description:
Objective(s) of a study programme:
To train technology application-oriented, socially responsible creative communication specialists, able to work in the organisations of public and non-governmental sectors; standing out for their linguistic competences and able to initiate and create the products of verbal and written communication as well as projects; apply modern technologies to visualise and disseminate them in traditional and interactive public environments; and use the professional knowledge acquired to enhance the communication of the organisation with the public.
Learning outcomes:
1. Able to apply communication and public relations theories and strategies to ensure the consistency of the communicative activities and technological applicability.
2. Able to apply the principles of integrated activities using innovative technologies while creating and disseminating information and communication products.
3. Able to conduct the market research related to communication activities in order to improve the efficiency of the organisation management.
4. Able to develop verbal and written information and communication products in a clear and fluent professional (native and foreign) language adjusted for their presentation through contemporary socially acceptable and attractive information dissemination channels.
5. Able to operate modern equipment and technologies of managing information and communication content while developing and processing textual, audio, video and other products.
6. Able to disseminate the products of information and communication in traditional and interactive public environments using information technologies.
7. Able to manage internal and external communication of an organisation taking into account constant changes of the market, the target audiences and information technologies.
8. Able to shape the image of a modern organisation and its elements while ensuring the efficiency of the processes of public communication.
9. Able to apply the principles of autonomous and team work taking into consideration different job positions and competencies of the specialists who create and disseminate information and communication products for various interest groups.
10. Able to initiate, support and expand cross-cultural communication and cooperation in order to achieve the goals set by the organisation.
11. Able to ensure the compliance with the principles of social responsibility and progress to be a full-fledged member of the professional world, who initiates and maintains public communication.
12. Able to anticipate and develop the ways of self-expression and self-education necessary to develop at personal and professional levels.
Activities of teaching and learning:
Innovative teaching and learning methods are applied. The teaching is student-centred and includes discussions, group activities, analysis of scientific references, case studies, practical activities, self-study, study of video cases, simulation, role-play, debates, brainstorming, presentations, design thinking, integrated tasks. Students' self-study is based on practical individual assignments, team work, with problem solving and critical thinking being the most important types of cognitive activities. The programme aims at active participation of the students in the study process, and finding ways to solve problems.
Methods of assessment of learning achievements:
The System of Accumulative Assessment is used. Methods of assessment: individual/ group integrated projects or/and course/ research papers, tests, reports, exams, report on a case study and its presentation, report on a video situation and its presentation, project report, presentation of individual assignments, portfolio method, individual/group integrated self-study assignment, presentation of idea mapping, project group presentation, presentation of individual self-study assignments, essay, final thesis.
Framework:
Study subjects (modules), practical training:
General and study field modules - 135 Credits.
1. Study modules (90 Credits):
Society and Communication (Theory of Communication, Sociology, Professional Lithuanian, Professional English I), Communication and Cooperation (Basics of Management and Economics, Psychology of Communication, Intercultural Communication (in Lithuanian and English), Public Speaking), Expressions of Creativity (Clear and Fluent Writing, Creativity and Entrepreneurship, Art of Public Presentation, Professional English II), Responsible Business Communication (Sustainability and Social Responsibility Communication, Intellectual Property and Copyright, Principles of Text Editing, Creation of Public Relations), Management of Information and Communication I (Management of Communication Projects (in Lithuanian and English), Organizational Communication and Image Building (in Lithuanian and English), Marketing (in Lithuanian and English), Risk and Crisis Communication (in Lithuanian and English)), Management of Information and Communication II (Media and Technologies, Social Networking Communication, Applied Researches, Journalism).
2. Professional Internship in Organization (15 Credits).
3. Final Thesis (Final Internship, Final Project) (30 Credits).
Specialisations:
Personal Communication (30 Credits):
Personal Communication Management (Personal Brand Communication, Creative Industries, Specifics of Freelance Activities, Professional English III); Communication Visualization and Technologies for Personal Communication (Digital Photography, Audiovisual Communication and Developing Scenarios, Visual Composition and Layout, Coordination of Content Management Systems).
Corporate Communication (30 Credits):
Corporate Communication Management (Communication Strategies and Tactics, Event Management, Professional English III); Communication Visualization and Technologies for Corporate Communication (Visual Content Creation with Hardware and Software, Graphic Design of Communication Product, Technical and Visual Management of Information Content, Data Analysis and Protection).
Optional courses:
Students can choose:
● One of two specializations (30 credits);
● One of Free Elective Modules (15 credits), e.g. Communication Impact om Masses, Personality and Career, French and Spanish Language and Culture, Wellness and Health Quality, Active Leisure Organisation, Business Change Management, From Idea to Business etc.
Distinctive features of a study programme:
The study programme emphasises the practical applicability of communication activities and projects; it develops students’ problem-based, creative and socially responsible thinking; and creates a balance between soft communication skills, creativity development and the development of technical and digital skills as well as visual content management skills in the context of communication activities; the study programme is designed on a modular basis, which allows for interdisciplinary studies, a flexible learning environment, strengthening the student's role in the study process, promoting both autonomy and ability to work in a team and activity; students have the possibility to personalize their studies by studying the peculiarities of Personal Communication or Corporate Communication in a choice of specialisations.
Access to professional activity or further study:
Access to professional activity:
The graduates will be able to work in information, communications, public relations, marketing offices of the enterprises in the public or non-governmental sectors, in public communication agencies, media channels in Lithuania and foreign countries; to work in the position of a coordinator of the internal and external communication of an organisation; as well as a representative of public relations. They will also be able to create products of oral and written communication; work as managers of the information content as well as maintainers of web sites and social networking accounts. to engage in individual counselling and project activities, establish and develop own business.
Access to further study:
The graduates are entitled to a credit transfer system for entering level one university study programmes, they can choose Master programmes attributable to the study fields of social science communication, public relations or journalism. The continuation of studies is possible in the study programmes in the field of communication, marketing and management in Lithuanian and/or foreign universities.
