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Communication studies and information management technologies
Institutions providing this programme
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Summary of the Profile
General Description:
Objective(s) of a study programme:
To educate communication professionals who are competent in analytic, cognitive, information management communication areas, as well as text content creation, audiovisual work, application of information communication technologies, media.
Learning outcomes:
A. Knowledge and its application
A.1. Graduates are able to integrate knowledge of communication studies as well as other relevant sciences in their professional area.
A.2. Graduates know and are able to skillfully apply specific technological tools in communication and information management activities.
A.3. Graduates possess and are able to apply communication content creation and management knowledge.
A.4. Graduates are able to apply integrated knowledge of content analysis, content creation and knowledge of technological tools necessary in various professional areas.
B. Abilities to carry out research
B.1. Graduates are able to project a theoretical and empirical social research design, select adequate methods for problem solving of academic and practical matters in the area of communication.
B.2. Graduates are able to competently conduct quantitative and qualitative communication content, process, context and audience related research.
B.3. Graduates are able to professionally apply specific technological tools in search of information as well as its systematization, analysis, presentation and dissemination.
C. Special abilities
C.1. Graduates are able to competently conduct tasks that are related to communication content creation: prepare press-releases, messages, public speeches, articles that are published in social media and other information channels.
C.2. Graduates are able to develop and to implement communication and information management projects.
D. Social abilities
D.1. Graduates are able to read professional literature and to fluently communicate in professional settings when using the native and at least one non-native foreign language.
D.2. Graduates are able to discuss and communicate in a professional manner, as well as support personal opinion by means of solid arguments in discussions.
D.3. Graduates are able to plan and organize personal and group activities, work in teams.
E. Personal abilities
E.1. Graduates are able to offer innovative solutions while integrating the latest scientific knowledge as well as technologies in practical activities.
E.2. Graduates are able to independently develop professional knowledge and competences that are necessary for continuous professional development.
E.3. Graduates are able to follow the norms of ethics, morale, citizenship, sustainable development and social responsibility in personal professional performance.
Activities of teaching and learning:
Syllabus and study module related knowledge is gained both by performing in class activities and individual tasks. Classroom (face-to-face) activities includes lectures, group research and practical tasks. Individual work is composed of the study of theoretical materials, preparation for lectures, group research and practical works, midterms and exams. It also includes preparation of homeworks, projects and other activities.
Modern teaching and learning methods such as problem based learning, design thinking, case method, evidence based learning, projects with real organizations are applied.
Students have a possibility to participate in the exchange program and study in the foreign university (University of Twente, the Netherlands) in the Twin programme and receive a certificate.
The study programme is completed by writing and submitting a final degree project.
Assessment of learning achievements:
Knowledge, abilities and skills that the student acquires during the course of the programme are graded and registered on the databases twice, i.e. during the evaluation of the student‘s independent work (a positive or negative grade) and during the exam session (a ten-point scale). An adequate assessment of study results is applied when using tests, essays, group-work tasks, projects, presentations, case analysis, and etc. The final degree project is defended in a public session and panel of the qualification committee.
Framework:
Study subjects (modules), practical training:
Future students will study:
Audiovisual laboratory - Communication design
Innovative information communication technologies
Quantitative and qualitative social research methods
Communication and media ethics
Communication theories
Alternatives of communication studies: Media laboratory / Fundamentals of graphical design
Medijos ir tikrovė
Organizational communication
Political communication in the media
Rhetoric and public speaking
Risk and crisis communication
Planning social media
Interdisciplinary semester projec
Text laboratory
Busincess communication in intercultural groups
Public relations management and persuasive technologies
Web content architecture
Students can spend one semester at the University of Twente studying the Twin programme and choosing 30 credits from either: Going Viral, Damage Control or Facilitating Technological Innovations, The Privacy Paradox from the University of Twente programme „Communication Science“.
The studies are accomplished by completing the professional practice and defending the final thesis / project.
Students will also study: the Alternatives of the Foreign language (C1 level) and the Alternatives of Philosophy.
Specialisations:
NA
Optional courses:
Students have a possibility to select from: Foreign Languages (C1 level), Philosophy, Communication Studies alternatives: Media laboratory / Fundamentals of graphical design. Students are also able to participate in the Twin programme by studying the subjects (a total of 30 cr) from the “Communication Science” programme at the University of Twente (the Netherlands): Going Viral, Damage Control or Facilitating Technological Innovations, The Privacy Paradox and receiving a certificate upon completion of studies. Instead of a Twin programme students may also choose an individual set of modules offered by KTU.
Distinctive features of a study programme:
An original 3 year programme integrates communication studies, information management with information communication technologies. Teachers work either in groups with practitioners or are teamed with visiting professors from abroad. Hands-on teaching and learning methods are applied when using case analysis methods and real life based problem solving. The programme is based on the best communication programme examples offered by the best foreign universities. The programme is founded on an example of the University of Twente and even 30 credits are available for the students to study in the Netherlands and earn a certificate. The program is taught by some of the best communication scientists and lecturers with significant achievements in communication publications.
Access to professional activity or further study:
Access to professional activity:
1. Graduates may seek employment in internal organizational communication departments (public and private sectors that require communication specialists for personal effective performance to guarantee information and communication dissemination, coordination, control);
2. Graduates may work in new media projects that are related to creation of information, information management products (organizations that create intellectual products (e.g.: text, music, software, etc.), and that integrate the newest communication technologies into professional activities, that connect to the members of information society);
3. Graduates may work as risk and crisis communication and mediation specialists in departments (organizational units that specialize in risk and crisis management areas. Programme graduates may become highly significant workers who are able to communicate with groups that experience crisis or in the risk and other negative situations. In case of organizations graduates are able to create risk and crisis communication management strategies for organizational partners, users with the goal to preserve company reputation);
4. Graduates may work as public relations specialists (individuals who work creating and maintaining company image, securing its positioning, developing communication with the external environment);
5. Graduates may work in the area of media planning and advertisement (specialists creating and communicating brands, images, conducting market research and preferences of targeted audiences, communicating with clients);
6. Graduates may work in creative industries (specialists creating art and culture industries, their development strategies, where culture and economic values are integrated together, as well as communicating it to the users and the public).
Access to further study:
Graduates may pursue their studies on the Master’s level.
