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Wellness and Beauty Business
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Summary of the Profile
General Description:
Objective(s) of a study programme:
The aim of the study programme Wellness and Beauty Business is to prepare a qualified manager who is socially and economically responsible, oriented to practical activity, able to create and manage responsibly the business of wellness and beauty services individually and in a team in the changing national and international environment.
Learning outcomes:
1. Knowledge of the terminology, meaning and activities of wellness and beauty service; understanding of the importance of requirements and their application in ensuring the provision of safe and quality wellness and beauty services.
2. Understanding of the processes of the business of wellness and beauty service and the ability to organise the provision and sales of wellness and beauty services in the national and international market successfully.
3. Ability to critically evaluate and apply the results of applied market and service quality research in the successful development of wellness and beauty business.
4. Ability to form a package of wellness services individually and in a team based on market tendencies and needs and to prepare the marketing strategy for wellness and beauty services.
5. Ability to create an effective communicative environment in the organisation and beyond its borders and to develop the relations with clients in the wellness and beauty services market with due regard to cultural differences.
6. Faculty to manage the business of wellness and beauty services in cooperation with the specialists of other spheres by means of electronic information systems in a responsible and effective manner.
7. Ability to critically analyse and evaluate the practical experience in professional activities, continuously learn, teach and consult the participants in the business of wellness and beauty services.
Activities of teaching and learning:
(The study programme) is oriented to the development of generic and specialist competences and creativity: lectures, seminars, discussions, individual and group projects, practice, case studies, public presentation and defense of projects, mind-maps, problem - solving reading, writing articles, information search and systematizing, etc.
Methods of student achievement assessment:
The assessment of the learning outcomes of the study programme is carried out during the semester and the examination session applying a cumulative assessment system. During the semester, the learning outcomes are assessed by means of interim assignments: tests, individual and group projects, case studies, information search and systematizing, discussions, essays, independent creative tasks, seminars, term papers, practice reports, examinations, final projects and/or qualifying exams.
Framework:
Study subjects (modules), practical training:
Study subjects (117 credits): Ergonomics, IT Communication and Media, Human Anatomy and Physiology, Business Foreign Language 1 (English, German), Enterprise Economics, Resort Science, Business Foreign Language 2 (English, German, Russian), Psychology, Wellness Philosophy and Holistic Therapy, Consumer Behaviour and Market Research, Wellness and Beauty Marketing, Methodology of Applied Research, Healthy Living, Material Sciene and Cosmetics, Relaxation Techniques, Commercial Law, Wellness and Beauty Service Provision Technologies, Client Relationship Management*, Course Paper, Coaching Leadership, Sales Management, Servicing Culture and Etiquette, Change Management and Innovation, Accounting and Finance, Time and Project Management, Wellness and Beauty Service Quality Management, Human Resource Management, Organisation of Wellness and Beauty Service Business.
Optional subjects (6 credits).
Practices (48 credits): Introductory Practice of Wellness and Beauty, Management Practice of Wellness and Beauty Service*, Intership of Business System Management Programmes, Client Relationship Management Practice*, Intership in Simulation Enterprise, Final Practice.
Graduation Paper (9 credits)
Specializations:
-
Optional courses:
It is possible:
- to select optional subjects;
- to select alternative subjects.
Distinctive features of a study programme:
The study programme is distinguished for a specialist with a relevant and innovative qualification suitable for the labour market and having a competitive advantage in the professional sphere. Relevant study subjects meet the demand of highly qualified specialists, interactive study methods, training of entrepreneurship skills, work with the computer programmes managing tourism and hospitality services and professional practices in business companies.
Access to professional activity or further study:
Access to professional activity:
The graduates of the study programme will be able to work in the wellness and beauty service, recreation and tourism sector: the companies implementing recreational and sport activities, sanatoriums, treatment institutions, SPA hotels and other accommodation companies, travel agencies, SPA and beauty centers, entertainment services providing companies, etc.; to establish a wellness and beauty service enterprise and successfully manage its activities creating innovative wellness products with the added value. The graduates will be capable to perform the duties of an administrator, a manager of various departments and a director of a company.
Access to further study:
Access to the second cycle studies upon meeting requirements set by the accepting higher education institution.
