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Contemporary Communication
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Summary of the Profile
General Description:
Through training in oral, written, and visual communication, media and technology systems, interpersonal communication and negotiation, persuasion, and leadership, the Contemporary Communication program develops competent and ethical communicators who lead transformation in public, private, and social enterprise, utilizing the inter-related media of today’s global environment.
Objective(s) of a study programme:
1. Interpersonal Communication: Students cultivate the communication skills needed for careers in the public, private, and non-governmental sectors, including interpersonal, cross-cultural, and negotiation skills as well as leadership and team building capacities.
2. Communication for Leadership: Students gain an extensive understanding of the relevance and role of communication systems, including a framework of Christian ethics, for transformational leadership in response to societal needs.
3. Identifying the Change Opportunities: Students develop their ability to identify change opportunities and to perform analysis and data collection, including market research, and media development strategies, and requirements definition.
4. Building Communication Solutions: Students develop strong oral, written, and visual communication competencies, emphasizing branding, integrated marketing, corporate presentations, and media releases.
Learning outcomes:
1.1 Students display interpersonal skills that reflect respect and empathy. They are able to assess and determine shared goals, negotiate in order to build support, and communicate for influence toward positive change.
1.2: Through application of communication knowledge in the extensive use of group projects, students develop the communication skills necessary to work effectively with stakeholders from various organizational roles in order to establish the patterns of alignment needed for strategic initiatives.
1.3: Students demonstrate understanding of their own culture and the cultures of others. They indicate appreciation for functional and cultural diversity and the role these play in communication that produces innovative solutions to tangible problems.
1.4: Students understand the historical development and current theory of communication and use that knowledge to identify current and future trends in communication.
2.1: Students indicate readiness for immersion in diverse environments characterized by functional and cultural differences. They demonstrate the communication and collaborative skills needed for leadership toward positive and holistic change.
2.2: Students develop cultural sensitivity and personal leadership empathy and learn how to communicate these values skillfully in order to be prepared for effective management and workplace influence and conflict resolution.
2.3: Students develop an understanding of contemporary communication challenges and opportunities through the lens of social change. They demonstrate the importance of principled innovation and the role that communication plays in transformation initiatives.
2.4: Students demonstrate the ability to select and synthesize communication solutions based on analysis of current societal needs and application of professional ethics and Christian worldview.
2.5: Students learn how to influence institutions in all sectors through best-practice communication demonstrating knowledge and understanding of the role of government and legal frameworks.
3.1: Students successfully identify the needs and characteristics of their audience. They possess a strong understanding of project feasibility and strategic communication approaches through market research and stakeholder analysis.
3.2: Students develop critical thinking through learning frameworks behind communication systems and practical application in pursuit of lifelong learning.
3.3: Students apply communication software development methodologies to analyze problems, define accurate project requirements, and identify transformation opportunities.
3.4: Students demonstrate knowledge of copyright and proper attribution and usage in the application of communication alternatives. They indicate that they understand the critical role of research and utilize action research as a means to bring about social change.
4.1: Students develop their ability to effectively and directly communicate diverse concepts to a target audience in a user-centered manner. As a foundation for all communication, they possess strong writing and speaking skills.
4.2: Students demonstrate their ability to enhance communication through skilled use of technology. Students build presentation skills for corporate settings and social scenarios.
4.3: Students gain the ability to organize and construct papers, reports, proposals and other deliverables.
4.4: Students gain an understanding of visual design and the ability to realize usable designs and interfaces.
4.5: Students learn to adapt a central message to a broad range of media.
4.6 Students learn to synthesize solutions to unique, multi-cultural problems across multiple disciplines through use of agile and traditional waterfall methods.
Activities of teaching and learning:
Teaching and learning activities are foundational for the development of student competences. Interactive, student-oriented, education technology based learning environment is created. Students are actively engaged in lectures, individual and team work (course readings, paper and report writing, projects, exercises, discussions, public speeches and presentations, self-reflection, creative and research activities and practical training).
Methods of assessment of learning achievements:
Multiple assessment measures are used to ensure students’ movement toward the established course and program outcomes. Diagnostic, formative and summative assessments are used for different types of program elements. Diagnostic assessment includes placement tests which are used for instance for assessing language abilities, computer and other proficiencies. Formative assessment tools are used to assess in-class assignments and independent tasks (e.g. presentations, response and research papers, article summaries, tests, group projects). Summative assessment tools are used for final course assessment (e.g. final exams and portfolio in practicum), thesis. 10 point grade scale, a final grade is determined based on the percentage of total points earned during a course.
Framework:
Study subjects (modules), practical training:
The total amount for the core courses in the major is 165 credits. These are the studies in oral, written, visual, interpersonal and intercultural communication, communication systems, theory and research methods, language, media and culture studies, public relations, communication ethics, communication for change, web design, practicum (15 credits), and thesis (12 credits).
Specialisations:
Public relations
Information and communication technologies
Optional courses:
A student may choose one of the above modules or electives in the major (30 credits)
Students may also choose electives outside the major (24 credits)
Distinctive features of a study programme:
The study programme is offered in English
Access to professional activity or further study:
Access to professional activity:
A bachelor in Communication may seek employment as communications or public relations specialists, system and network designers and analysts, information and project managers in private or public sector, various agencies, foundations and associations, non-governmental organizations, public relations companies, and information service providers. A bachelor in Communication will also be able to develop organizational communication strategies, manage organization‘s image and reputation, apply negotiation, problem solving and other skills in sales and marketing.
Access to further study:
Program graduates will be prepared for further studies in communication and information sciences as well as other programs in social sciences and humanities.
