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Publishing and Advertising

Language of instruction

lithuanian

Qualification degree and (or) qualification to be awarded

Bachelor of Social Sciences

Place of delivery

Vilnius, Universiteto g. 3, LT-01131

Institution that has carried out assessment

No data

Institution that has performed accreditation, accreditation term

Studijų kokybės vertinimo centras, 7/1/2022

Data provided or updated (date)

4/6/2020

Order on accreditation

SV6-42
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Summary of the Profile

General Description:
Objective(s) of a study programme:
To develop middle-management publishing (traditional and electronic) specialists capable of working in the conditions of the open market, provide the information and qualifications that would allow the graduate to begin independent activity in the field of publishing and advertising, adapt to rapidly changing work conditions and compete in the market.

Learning outcomes:
The graduate of the programme will be able to organise and manage publishing and advertising processes; to conduct the specific organizational and managerial activities in business of publishing and advertising; to apply knowledge on publishing and advertising work, tasks and methodologies and to develop competitive system of product distribution in the environment of contemporary market.

Activities of teaching and learning:
Main teaching and learning methods are problem-based teaching, case study, discussion, public presentation, group work, project work.

Methods of assessment of learning achievements:
The main form of evaluation is an examination. However, courses units may be evaluated by the pass/fail evaluation as well. Every course unit is concluded with either a written or written-oral examination or pass/fail evaluation. Student's knowledge and general performance during the exam are evaluated using grading scale from 1 (insufficient) to 10 (excellent), or by pass or fail evaluation in the cases when pass/fail evaluation is foreseen.

Framework:
Study subjects (modules), practical training:
Compulsory subjects – 165 ECTS.
These subjects focus on the development of subject-specific competences such as basic theoretical knowledge of publishing and advertising and the ability to apply them in professional practice, as well as the knowledge and ability to study, plan and execute essential publishing, advertising and other activities that require communication skills. Given that publishing is developing at the intersection of tradition and innovation, while maintaining its specificity as a cultural and business sphere, there are a number of disciplines in economics, management, marketing (“Management Theory”, “Economic Theory”, etc.). Of the traditional publishing disciplines, the program includes “History of Publishing”, “Publishing Basics”, “Editorial Work”, “Distribution of Publications” and others. Given the rapid changes in publishing, the program places considerable emphasis on transferring knowledge and skills in the field of information technology. It includes disciplines such as “Graphic Design”, “The Basics of Digital Publishing”, and more.
Professional practice – 15 ECTS.
Students must complete the internship in semester 8.
Bachelor's thesis – 15 ECTS.

Optional courses:
Optional courses - 55 ECTS.
These subjects are designed to deepen specialization and to deepen competencies such as the ability to perform tasks in publishing, advertising, communication of products and services, in design and production, to apply technological innovation in professional operations, and to disseminate publishing and advertising products. For this purpose, the program provides two elective course units in the 6th and 7th semesters. The first one, “Publishing-Editorial Processes”, enables students to delve into a specific area of publishing. To this end, subjects such as “Editorial Editing (Literature)”, “Editorial Editing (Fiction and Children’s Literature)”, “Digital Publishing Business” and others are included in this complex. Another set of optional subjects, “Publishing of Advertisement”, is designed to provide students with opportunities to deepen their knowledge and skills in advertising. This includes disciplines such as “Brand Strategy”, “Semiotics of Advertisement”, “Media Planning” and others.
Students may also choose courses from General University Courses list (15 ECTS).
Students may complement their studies with voluntary practice.

Distinctive features of a study programme:
The study program is the only one of its kind in Lithuania. It was developed and remains interdisciplinary, conducted within the context of the social sciences and using the sector-specific communication and economics disciplines, complemented by the knowledge of the humanities disciplines, which builds abilities enabling graduates to work in various publishing and advertisement companies.

Access to professional activity or further study:
Access to professional activity:
Graduates will be able to work in publishing, advertising and journalistic companies as well as pursue careers in other professional areas that require publishing knowledge and skills as well as the ability to communicate, work in a team, work with IT and carry out project work.

Access to further study:
In order to succeed as general manager of publishing company, the graduate may pursue a Master of Social Science degree in postgraduate studies programmes offered at the Faculty of Communication of Vilnius University, specializing in the following professional areas: traditional publishing, digital, publishing, distribution of publications, etc.