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Creative Industries
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Summary of the Profile
General Description:
Objective(s) of a study programme:
to develop communication professional capable of working in the creative industries business or public sector and able to manage creative communication projects.
Learning outcomes:
A graduate will be able to:
- creatively apply communication strategies in business and project management, taking into account the specifics of communication processes;
- create content and communication products for media (radio, television, website), using professional software;
- carry out market and product communication research and to apply research results in professional activities;
- frame and implement solutions for specific communication projects, creatively using expression tools according the needs of different target groups;
- initiate and responsibly implement creative communication projects both by oneself and in teams;
- develop a creative business and create added value with creative solutions.
Activities of teaching and learning:
To achieve the excellence in study results and forms, the following study methods are used: problematic teaching, case studies, problem-based tasks, interactive individualios konsultacijostasks, discussions, presentation of scientific problems, writing papers, project preparation, individual and group work, concepts maps, discussions, expert method.
Individual counseling for each subject is applied to meet individual needs of the student.
Practical skills are consolidated by coursework and complex projects, professional practice in enterprises. Professional practice provides an opportunity to to deepen the knowledge of creative business and communication in real conditions and at the same time prepare for the final work.
Methods of assessment of learning achievements:
Verbal assessment methods (individual, frontal survey), written test methods (written interview, test, control works, etc.), practical test methods (examinations, reports, etc.) are used to verify that the study outcomes are achieved. Various evaluation methods are used to assess problem-solving tasks: group and individual presentation, essay analysis, analysis of study achievement folders, interview, analysis of reports, semi-open or full-time testing, etc.
Students' knowledge, abilities and qualifications of a BA undergraduate study program are assessed using a ten-point cumulative assessment system.
The results are evaluated during the interim evaluations (written reports, supervised works, presentations, creative projects, laboratory works are described and interpreted). The final grade consists of intermediate grades and exam grades.
Framework (Curriculum):
Study subjects (modules), practical training:
Main study field subjects (180 credits):
Communication:
Business Communication; Introduction to Speciality; Media Studies (with course work); Mass Communication (with course work); Visual Communication (with course work); Complex project; Cros cultural communication.
Media & Technologies:
Media Production; Digital Image Technology; Design of Multimedia Elements; Information and Communication Technologies; Mobile multimedia.
Business/Management:
Entreprneurship fundamentals for creative industries; Creative Economy; Marketing; Innovation Management; Advertising (with course work), Digital marketing; Financial Management
Sociology:
Quantitative Reaseach Methods (with course work); Qualitative Reaseach Methods (with course work); Social Responsibility.
Content Strategies:
Public relations, Basics of Journalism and content strategy; Specific Purpose Language Culture.
Culture Studies:
Creative Industries Studies (with course work); Music industries; Urban Studies; Contemporary Art Communication (with course work); Popular culture studies (with course work); Film industries.
General University subjects studies: (15 credits):
Philosophy; Sociology, Copyright Law.
Optional and Free Option subjects (33 credits):
Media & Technologies:
Printing Project; Photography; Audiovisual Projects.
Language:
English for the Media, German for the Media, French for the Media; Speciality English Language; Speciality German Language; Speciality French Language; Academic English Language; Academic German Language; Academic French Language.
Content Strategy:
Creative Writing; Introduction to Screenwriting.
Professional Practice (15 credits)
Final Work (18 credits)
Specialisations:
-
Optional courses:
English Language, German Language, French Language, Speciality English Language, Speciality German Language, Speciality French Language, Academic English Language, Academic German Language, Academic French Language, Creative Writing, Introduction to Screenwriting, Film Projects, Photography, Printing Project, Media and Politics, Urban Studies, Information and Communication Technologies, Theatrical communication, Graphic Programming for Mobile Devices, Cross cultural communication
Distinctive features of a study programme:
-
Access to professional activity or further study:
Access to professional activity:
Prospects for the professional career of Creative Industries graduates are the development of:
- services and products for media (press, television, radio, social networks).
- creative services for businesses (advertising, digital marketing, post-production, blogs, video blogs, creative solutions at exhibitions, R & D services).
Graduates in creative industries work in corporate communications and marketing departments, often freelance writers who can offer a wide range of services and are highly attractive to businesses for their multifunctionality. Creative solutions are becoming more and more important in transport, construction, design companies. VGTU graduates of creative industries have enjoyed recognition of various types of companies in their wide range of competencies, making up almost 90%. they work by specialty (including those who work abroad).
Access to further study:
Master, doctor in communication and sociology.
