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Sales and Marketing
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Summary of the Profile
General Description:
Objective(s) of the study programme:
The aim of the Sales and Marketing study programme is to prepare the specialists able to manage the sales processes, react towards the changing conditions in the market, analyse business environments, identify the consumer and market needs, and provide the reasoned decisions for increasing the effectiveness of these fields.
Learning outcomes:
Study programme graduates:
1. Able to apply the integrated knowledge on the main economic, management, sales and marketing theories, principles and models in the professional activity.
2. Knows national and international legislation governing sales and marketing activities and follows it while organising socially responsible business.
3. Able to collect, analyse, systematize and evaluate quantitative and qualitative sales and marketing data.
4. Able to conduct market and marketing research, using the methods selected, systemize, and assess research results.
5. Able to plan, organise, evaluate the sales and marketing activities based on the company’s strategic goals and the global business environment.
6. Able to select and apply the IT and digital marketing tools in the sales processes.
7. Able to monitor and analyse business environment, the changes occurring in it, the innovations of sales as well as the marketing tools and possibilities of their application.
8. Able to organise and coordinate sales in the e-space.
9. Able to apply human resource management principles and methods in sales and marketing activities.
10. Able to apply the principles of ethics, intercultural communication and socially responsible business by communicating and cooperating with the groups of interest.
11. Applies the principles of customer value creation, demonstrates cultural sensitivity, independence and creativity considering the peculiarities of the multicultural environment.
Activities of teaching and learning:
Lectures, seminars, discussions, practical assignments, problem-oriented teaching, brainstorming, demonstrations, case studies, information search and analysis, teaching projects in the business companies, analysis of video situations, situation modelling, role-play, debates, projects, presentations, group-work, etc.
Methods of assessing the learning outcomes:
The Accumulative Assessment System is applied. Methods of assessment: integrated individual/group projects and/or course papers, assessment (oral, written), presentation of concept maps, essay, test, preparation and presentation of a case study, individual/group project presentation, report on a video situation and its presentation, preparation and delivery of presentations, presentation of individual assignments, final thesis etc.
Framework:
Study subjects (modules), practical training:
General studies - 15 credits:
Business Communication (Business English, Business Communication and Image, Communication Psychology and Negotiations).
Study field modules - 150 credits:
1. Study modules (105 credits):
Basics of International Business (International Business Environment and Legal Regulation, Business Models and Projects, Entrepreneurship and Innovation), Economics (Microeconomics and Macroeconomics, Business Mathematics and Statistics, Basics of Applied Research), Organization and Management (Marketing, Management, Accounting and Finance), Marketing Management (Brand and Consumer Experience Management, Marketing Management, Market Research), Sales Management (Sales Forecasting and Organization, Supply Chain Management, Data Analytics and Pricing), Integrated Marketing Communications (Digital Marketing, Business Ethics and Culture, Marketing Communication Means), optional modules E-Business Organization (E-Sales and E-Business Law, E-Business Platforms and Tools, Sustainable Business)/ Business to Business Management (Business Processes and Legal Regulation, Event Marketing, Sustainable Business).
2. Professional Internship (Business Process Simulation and Visual Tools, Professional Internship in a Business Company) (30 credits).
3. Final Thesis (Final Internship, Final Project) (15 credits).
Specialisations:
-
Optional courses:
Students can choose:
• one of Optional Modules (15 credits);
• one of Free Elective Modules (15 credits). e.g. Business Change Management, Personality and Career; French and Spanish Language and Culture, Management of Relation with Customers, etc.
Distinctive features of a study programme:
Sales and Marketing study programme is based on the modular principle that allows to ensure the interdisciplinary of studies, flexible learning environment, enhance the student’s role in the study process, encourage his/her independence, activeness, responsibility for one’s learning outcomes, integrate the practical and self-study assignments; perform one-semester long internships in the business companies. The programme is oriented towards problem-based learning, formation of the systematic approach for the student, the socially responsible and ethical business. The study process is oriented towards the development of such competences as complex problem solving, creativity, emotional intellect, critical thinking, decision making, negotiating ability, coordination of actions. The study programme teachers are specialists with the business experience in sales and marketing. Students have opportunities to study or/and perform practice abroad.
Access to professional activity or further study:
Access to professional activity:
After successful completion of studies, the graduates will be ready to work both in the Lithuanian and international labour markets, will have skills and practical experience necessary for the organisation of sales and marketing activity, will be able to be brand managers, sales managers, marketing specialists in the companies both of public and private sectors.
Access to further study:
The graduates are entitled to a credit transfer system for entering level one university study programmes, they can choose Master programmes. The continuation of studies is possible in the study programmes in the field of marketing, business, management in Lithuanian and/or foreign universities.
