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Marketing
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Summary of the Profile
Objective(s) of a study programme:
To prepare high qualification marketing specialists able to work as marketing department managers, manager advisors, marketing specialists and consultants in the companies of different profile. They are also able to research and apply skills and knowledge of marketing management to independent activity and further education, are capable of decision making when solving marketing problems, as well as of initiation and implementation of various marketing projects, creative application of interdisciplinary university education in different business environments and spheres of modern marketing management activity.
Learning outcomes:
Student having successfully accomplished the
programme would be able:
1) To demonstrate the knowledge of the fundamental theoretical provisions and concepts of marketing management and related areas .
2) To apply knowledge when assessing the main activities of marketing management.
3) To apply theoretical innovations and practical achievements, tendencies and peculiarities of modern business environment, as well as different business contexts to the analysis of marketing situations.
4) To investigate marketing problems of different nature applying scientific research methods and methods for determination of research results validity.
5) To assess marketing issues and substantiate their relevance when analysing the impact of the changing business environment factors.
6) To demonstrate skills for the independent analysis of various marketing management situations/problems, decision making and implementation, as well as project management.
7) To demonstrate skills of oral and written communication, using professional business (including English) language.
8) To demonstrate group work skills: the ability to communicate with others, share work, take responsibility, etc.
Activities of teaching and learning:
Teaching methods: provision of information using visual aids; case-based lecture; formulation and explanation of practical tasks; explanation of procedure for analysis video examples, moderation of case analysis; moderation of discussion; consulting.
Learning methods: individual work: search for and analysis of information presented in educational literature, periodicals, statistical literature, on internet, etc.; analysis of written and video cases; preparation of practical tasks; discussion; consulting; group consideration of seminar tasks; group work during the preparation of group work and its oral presentation; oral self reflection.
Methods of assessment of learning achievements:
Written assessment (during colloquium and examination); assessment of oral presentation of seminar tasks; assessment of process and final oral presentation of independent group work.
Specialisations:
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Optional courses:
Students choose two courses from these elective courses:
Integration Economics, Cost Accounting, Services Marketing
Business Communication.
Distinctive features of a study programme:
The first two years of study emphasis on fundamental granting the broad erudition subjects and introductory courses of various science branches and study areas. The student has the opportunity to choose to learn even from the 30 world languages, as well as choose to study the parallel BA program and acquire parallel BA program certificate; create an individual study plans and decide which subjects to study and when.
