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Tourism Management and Heritage

Language of instruction

english, lithuanian

Qualification degree and (or) qualification to be awarded

Bachelor of Business Management

Place of delivery

Vilnius, Ateities g. 20, LT-08300

Institution that has carried out assessment

No data

Institution that has performed accreditation, accreditation term

Studijų kokybės vertinimo centras, 8/31/2019

Data provided or updated (date)

8/1/2014

Order on accreditation

SV6-27
More about programme

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Summary of the Profile

Objective(s) of a study programme:
The aim of the study programme Tourism Management and Heritage is to train specialists who would know the principles of sustainable tourism management and the particularity of cultural and natural heritage as well as having the ability to apply the acquired knowledge in practice and to identify, analyse and solve problems in the fields of public administration, heritage management, tourism marketing and service management, implementation of innovations, sustainable tourism development in regions, and who would be competent to work in competitive and international environment, manage critical situations, solve conflicts and make timely and independent solutions. Students having graduated the aforementioned study programme possess the following competencies.
Learning outcomes:
Know the principles of sustainable tourism, understand the particularity of cultural and natural heritage, are able to integrate the knowledge of heritage management by carrying out certain activities in the context of sustainable tourism;
Know specific features of tourism regions, are able to professionally reveal natural and cultural potential of any tourism region;
Know the basic principles of business and management and are able to apply them in practice;
Are capable of taking advantage of scientific achievements finding appropriate sources of scholarly information necessary for solving scholarly and professional problems;
Can initiate and carry out scientific research in the objects of tourism and cultural and natural heritage by using methods of scientific research in an appropriate manner;
Are capable of planning, organising, performing and assessing tourism-related management activities by integrating their knowledge of administration, heritage management, implementation of innovations and sustainable tourism development in regions;
Can prepare projects designated for the protection of natural and cultural heritage and their adjustment to tourists’ needs, especially by emphasising groups of persons with special needs and territories of special purpose;
Are able to work in competitive environment, to initiate business projects and prompt local communities and organisations to implement innovations for adjusting the objects of cultural and natural heritage for tourism needs;
Know the basics of crisis management and can effectively act in critical situations;
Have interpersonal communication skills: can work in group, communicate and cooperate in achieving common goals;
have skills in multicultural environment: can work in an intercultural communication staff and international environment, show respect and tolerance for members of different nation, culture or religion;
Are independent and creative: can independently study, apply knowledge of different fields in practice and generate new ideas, always seek to improve the acquired competencies;
Have organisation and planning skills: are capable of effectively planning and organising individual and team activities;
Demonstrate leadership qualities and take responsibility.
Activities of teaching and learning:
To form students’ communicative, cooperative and consultative skills and to develop the skills in achieving the implementation of the goals of effective tourism, learning through cooperation will be promoted as well as participation in discussions and debates, reflections of group activities will be performed, group and individual independent work will be combined. Student skills of learning and carrying out scientific research will be developed by promoting their independent work and by consistently applying research methods in the process of studies (search for information sources, analysis, comparison, systemisation, quantitative and qualitative research, data analysis, etc.), during the process of writing of final bachelor's thesis and during its defence process.
Methods of assessment of learning achievements:
The main methods of assessment of students’ studies results:
oral or written exam;
theory test to check students’ theoretical knowledge (open-ended test questions of multiple-choice questions);
mid-term test;
control test;
laboratory report;
case analyses;
business plan;
written or oral presentation of course papers/ reports/ models/ ex ante and ex post analysis/ case analysis/ project presentations;
Learning Achievement Portfolio;
practice;
self-assessment or assessment of/by colleagues.
Framework:
Study subjects (modules), practical training:
Subjects of general university studines:
Professional foreign language; Speciality language; Philosophy.
Subjects for specialization:
Introduction to Tourism, Tourism geography, Second foreign language (A1), Management, Quantitative and qualitative research, Theory of Economics, Business economics, Basics of public administration, International project management, Culture management, Second foreign language (A2), Fundamentals of marketing and market research, Sustainable tourism management, Career management in tourism, Cultural heritage and heritage protection, Environmental protection administration, Tourism administration, Strategic management, Risk management, Natural resource management, Intercultural Communication
Optional subjects:
Organisation of leisure events, Protocol and etiquette, Quality management in organisation, Image management, Entrepreneurship and self-employment, Leisure management, Development of SMEs (small and medium-sized enterprises), Innovation management, Intersectoral management, Conflict studies.
Bachelor thesis, Internship.
Subjects for deeper specialization:
Optional subjects:
Studies of religions, History of culture, Far Eastern studies, Technologies of excursion organisation, The region of Eastern Europe and Southern Caucasus in the 20th and 21st century, Orientalistics, Historical reconstruction and staging, Southern Europe and the Mediterranean region in the 20th and 21st century, Ethnoculture, Near Eastern studies, Organisation of cultural and educational programmes, Recreation, Civil Society.
Specialisations:
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Optional courses:
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Distinctive features of a study programme:
The new study programme has been designed according to the latest trends in the tourism sector. Besides, the main strategies and recommendations of the major organisations acting in the field of heritage protection have also been taken into consideration. Consultations are held with foreign and Lithuanian experienced and competent specialists of tourism having knowledge necessary for successful activity in the tourism sector.