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Video Production and Media
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Summary of the Profile
Objective of the Video Production and Media study programme -
To prepare creators of video, able to design media products independently or in the team, through application of the modern principles of video and the technologies of the new media, to act innovatively and responsibly in the national and international market of audiovisual industries.
Learning outcomes:
After graduating from the studies, a person will be able:
1. to creatively apply in one's professional activity knowledge of art nature and development, the modern processes of art and culture, principles of artistic expression, media technologies and techniques, used in an audiovisual production, and interrelations between audiovisual art and other types of visual art.
2. to define a field of one's creative interests, to formulate artistic/creative goals and to reasonably choose means of artistic expression, production methods and forms to implement a creative idea.
3. to analyze the processes taking place in the area of art, possibilities of environment, audiovisual needs of media market and trends of development, in order to form an individual creative touch and to make responsible decisions in professional activity.
4. to create ideological creative conception of video production, using the laws and principles of artistic expression, directing, film language, individual and group methods of generating creative ideas and alternatives.
5. to form a creative team for realizing an video production, to motivate it and control rationally while undertaking responsibility for the quality of activity, through application of the principles of producing activity and team cooperation as well as the models of professional communication.
6. to create and realize, maintain and, if necessary, develop an original creation of video or a creative project, based on author directing or attitude and needs of a customer.
7. to professionally apply and coordinate visual and sound means of expression, computer and website technologies while realizing creative idea and presenting the products of individual creation.
8. to communicate with specialists/colleagues, society, representatives of other areas, professionally and following professional ethics when solving tasks of one's own and general professional activity, when presenting creative activity and its results.
9. to perceive the aesthetical value of art, moral principles of professional activity and undertakes social responsibility for the impact of one's creative activity on the cultural development, welfare and environment;
10. to foresee the perspectives of professional development and to implement them generalising individual experience when learning to apply innovative methods of professional activity adapting to the changing conditions of professional an inviroment and technological advancement.
Activities of teaching and learning:
Preparation and presentation of media, visual art projects, etudes, „performance“, scenarios; learning through cooperation, demonstration and analysis of practical examples, reviews of audiovisual products, problem-based teaching, analysis of the structure and contents of an audiovisual product, creative workshops, practice in a workplace, demonstration, practice of idea generating, application of applied computer programmes to do creative tasks, expositions and etc.
Methods of assessment of learning achievements:
Cumulative assessment and a ten-point assessment system are applied. When applying cumulative assessment the learning outcomes are evaluated by interim assignments. Course unit programmes foresee certain structural elements of assessment, their weight in the final assessment, content, criteria and requirements for certain tasks of assessment. Studies of each course unit end with an examination. In the Final Thesis students demonstrate the achieved learning outcomes of Video Production and Media study programme.
Framework: Course units, practice:
Course Units of the Study Field:
Film Language, Basics of Acting and Stage Language, Professional Foreign Language, Information Technologies,
Professional Communication, Creativity Psychology and Methods, Basics of Directing, Script Production, Basics of Filming, Audiovisual Montage Technologies, Directing of Audiovisual Montage, Personal Management and Career
Composition, Computer Graphics and Design, Producing, Multimedia Technologies, Visual Communication, Development of Audiovisual Products, Popular Culture, Intellectual Property Law, Sound Directing, Animation Production, Module – Film Production, Module - TV Production.
Optional course units correspond to the values of the University and aim at developing exceptional competences of a student in order to form a unified portrait of a student. 4 competences of a student are distinguished: Creativity and Entrepreneurship, Digital Communication, Linguistic Communication, Personal Development and Career Management.
Specialisations: -.
Access to professional activity:
After graduation from the Study Programme of Video Production and Media the specialists are ready to professionally produce the movies of different genre and format, TV shows, commercials, music clips and implement other projects of audiovisual art. Graduates are able to do a creative work in producing companies, film studios, event and advertising agencies, television, enterprises and companies, where there is a necessary production of audiovisual art products through application of new media languages and technologies. Graduates of the programme can establish their own media companies, independently and creatively perform in different national and international enterprises of media, and get productively involved in the development of the sector of Lithuanian creative industries.
Access to further studies:
Studies can be continued in Lithuanian and foreign higher schools, implementing II cycle study programmes in the group of Art study field. Graduates, aiming at studying in the second cycle studies of Media Art field must conform to the requirements pre-set by the higher school and in the descriptor of the group of study field or fields, have knowledge and abilities necessary for studies in accordance with the programmes of a certain field.
