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Marketing and Advertising Creation

Language of instruction

english, lithuanian

Qualification degree and (or) qualification to be awarded

Professional Bachelor of Business Management

Place of delivery

Kalvarijų g. 137 E, LT-08221, Vilnius
Klaipėda, Nemuno g. 2
Vytauto pr. 23, 44352, Kaunas

Institution that has carried out assessment

Studijų kokybės vertinimo centras

Institution that has performed accreditation, accreditation term

Studijų kokybės vertinimo centras, 2/14/2025

Data provided or updated (date)

2/13/2018

Order on accreditation

SV6-6
More about programme

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Summary of the Profile

Objective(s) of a study programme:
To prepare highly-qualified marketing specialists, able to plan and organize marketing activities, to control the processes of creating and publicizing advertising, which conforms to the characteristics of target segments, to initiate and implement marketing and advertising projects, conforming to the needs of companies in both national and international markets under changing environmental conditions.
Learning outcomes:
After graduating from the studies, a person will be able:
1. to apply the integrated knowledge of economics, management, marketing and other theories and conceptions of social sciences, efficiently controlling marketing and advertising processes and reacting to global changes in the market.
2. to do market and advertising research, to carry out evaluation of the need for and suitability of resources for marketing activities, in order to determine target audiences and to use data of the research to improve marketing activity of a company.
3. to think systematically, critically and creatively, to initiate new ideas to create advertising for business and public sector, after assessing the behavior of the consumers of national and international markets.
4. to prepare marketing and advertising strategies, which correspond to the goals of a company for marketing communication in both local and foreign markets under constantly changing conditions of business environment.
5. To foresee the elements of a marketing complex, which will enable to implement a company’s marketing strategy and to achieve strategic goals of a company, taking into account the national and international business environment and its impact on business competitiveness.
6. to appropriately choose forms of advertising and channels of its diffusion in order to create an effective advertising, will be able to apply the means of support, popularization and telemarketing.
7. to control the processes of creating advertising and branding, taking on business partners, specialists of various areas, purposefully applying modern information technologies and measures and responding to national and global marketing trends.
8. to initiate, prepare and implement new projects of marketing, advertising and branding, to assess their efficiency, taking into account the changing needs of market and consumers and aiming at a company’s competitiveness and sustainable growth;
9. to apply responsibly legal acts and other normative documents, regulating the legal liability of creating advertising products, to respect copyrights, to carry out professional activity, following national and international ethics and legal norms.
10. to communicate (in spoken and in written) in a professional area with business partners and customers in both mother-tongue and at least one foreign language, applying cooperation and presentation skills and using the modern information technologies and information sources;
11. to constantly deepen one’s knowledge and skills, assessing one’s professional activity and experience, to foresee trends of self-expression and self-development and independently develop one’s professionalism when acting in a changing business environment.

Activities of teaching and learning:
Analysis practical situations and case studies, project work, concept and mind mapping, service organisation processes‘ simulation, task solution, document analysis, problem teaching, practice in the workplace, demonstration and analysis of practical examples, real problem solving in project activities, professional internships, preparation of final thesis, etc.


Methods of assessment of learning achievements:
Cumulative assessment and a ten-point assessment system are applied. When applying cumulative assessment the learning outcomes are evaluated by interim assignments. Course unit programmes foresee certain structural elements of assessment, their weight in the final assessment, content, criteria and requirements for certain tasks of assessment. Studies of each course unit end with an examination. In the Final Thesis students demonstrate the achieved learning outcomes of Marketing and Advertising Creation study programme.

Framework: Course units, practice:
Course Units of the Study Field:
Professional Foreign Language, Basics of Economics and Management, Basics of Marketing, Finance and Accounting, Social Research Methodology, Advertising Psychology, Computer Graphics and Design, Visual Communication, Intellectual Property Law, Composition and Colour Analysis, Market and Advertising Research, Technologies of Advertising Production, E-marketing, Computer Publishing Systems, Strategic Communication in an Organization and others.


Teaching and Final practices of professional activity are done.
Optional course units correspond to the values of the University and aim at developing exceptional competences of a student in order to form a unified portrait of a student. 4 competences of a student are distinguished: Creativity and Entrepreneurship, Digital Communication, Linguistic Communication, Personal Development and Career Management.
Specialisations: -.


Access to professional activity:
Graduates of Marketing and Advertising Creation Study Programme can work in Lithuanian and foreign advertising and marketing agencies, in publishing-houses and publishing companies, also in various service, production and trade companies in marketing and advertising departments and to establish own business. The graduates can establish marketing, advertising companies, to initiate and to implement marketing and advertising projects, corresponding to the needs of companies, both in national and international markets under changing environmental conditions.

Access to further studies:
Studies can be continued in Lithuanian and foreign higher schools, implementing II cycle study programmes in the group of Business and Public Management study field. Graduates, aiming at studying in the second cycle studies of marketing field must conform to the requirements pre-set by the higher school and in the descriptor of the group of study field or fields, have knowledge and abilities necessary for studies in accordance with the programmes of a certain field.