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Summary of the Profile
Objective(s) of a study programme: the programme aims to develop competent and socially responsible high calibre and highly skilled managers of Tourism and Culture, who know the peculiarities of the regions and ever-changing culture, are able to analyse and evaluate new creative national and international environmental and cultural tourism opportunities and can become cultural initiative makers and implementers.
The first sub-goal: to develop students humanistic world view, fostering critical thinking and system of values??, necessary for business-related activities and social progress.
The second sub-goal: to provide students with cultural, tourism, management, economics and communication skills allowing to develop the competencies of culture and tourism management.
The third sub-goal: to train culture and tourism managers able to maintain and foster the identity of national culture and openness, to encourage creative activities and a variety of public participations, shaping the culture of sustainable tourism marketing that contribute to the development of entrepreneurial behaviour.
Learning outcomes: extensive and profound knowledge based on philosophical and ethical principles necessary to develop humanistic word view;
ability to think critically, analyse and participate in the discussions and produce specific oral and written texts in Lithuanian and foreign languages;
ability to work independently and creatively in an intercultural environment establishing lifelong learning skills;
basic knowledge of economics and management categories and social phenomena, processes and functions, principles, and methods they are related to;
to know the system of public administration , culture, tourism, and regional policy; to understand the strategies, implementation, monitoring, evaluation principles, methods and managerial decision making processes for regional changes and the development of social infrastructure;
to be able to apply the knowledge of management, economics, sociology, statistics, scientific research, finance, basics of communication, information technology in organizing and conducting empirical research;
to be able to analyse the tourism economic, social, technological, information resources and processes, to identify problems and opportunities , plan , predict and analyse the processes and results;
to be able to analyse and predict the situation in the potential markets , develop and implement cultural and tourism strategies , programmes and projects.
to be able to collect , analyse, interpret and predict the data in the field of management , seeing to manage the change in institutional, structural and other regional developments;
to be able to lead, communicate and consult the customers, to collaborate with the professional community of tourism and culture;
to be able to lead and motivate a team in cross-cultural environment for innovation and new practices;
to know the framework of intercultural communication and the historical-cultural background of national identity, structure of national mentality and basic principles of sustainable planning;
to be able to choose the means and methods used for modelling a situation, to make the organisation and the socio-cultural analysis, and to organise, evaluate, interpret results and formulate the conclusions;
to be able to combine the knowledge of the humanities and social sciences, to apply the project and programme techniques, showing a high level of innovation, entrepreneurship and professional skills addressing the specific professional issues;
to be able to communicate and collaborate with the professionals and public, to combine different approaches and views, to make responsible and argument-based decisions in changing work and study environments;
to be able to convey the degree and scope of knowledge to the specialists and other learners and to commit and take responsibility for the subordinates and the quality of their professional development.
Activities of teaching and learning enable the study objectives. Studies apply active teaching/learning techniques: situation and practical analysis, case studies, projects, teamwork, independent work presentations and discussions in the classroom, public presentations and discussions.
Each student has to participate in practical training and complete classroom assignments. Most commonly used methods imply self- reading (preparation for seminars, practical classes), problem-based learning (task analysis in the seminars, practical classes) expert method (individual work in seminars, evaluating peer work on a problem-based tasks), interactive methods (analysing the tasks defined in topics of the seminars or practical classes and applying the IT tools), the focus group method, debates, scenario development method (task-based assignments, case-studies), methods for encouraging creativity (brainstorm method, problem tree analysis, SWOT analysis, PEST analysis, mind maps) and others.
Methods of assessment of learning achievements:
Students result assessment is based on a ten - point system, strictly defining the achievement criteria. The procedure of student knowledge assessment was approved on the 30th of April in 2008 by the Council of Economics and Management Faculty. The Faculty introduced Cumulative Evaluation System.
The final grade is a weighted average of the grades from operational evaluation and mid-term assessment, individual work and the examination. According to the Faculty Council approved Knowledge Assessment Procedures, final course grades in the achievement of operational evaluation and self- assessments can range from 20 to 40 percent whereas examination evaluation can range from 60 to 80 percent. The assessment weight coefficients are indicated in the final assessment of the course syllabus. Student assessment structure fully and objectively assesses the achievements, since the cumulative scoring system motivates students to study not only during the examination session, but also to study continuously, through all the semester.
Framework:
Study subjects (modules), practical training:
General university subjects (18 ECTS)
Philosophy, Development of Society, Fundamentals of Foreign Business Language, Foreign Business Language for Upper-Intermediate, English for Specific Purposes, Psychology .
Major field of study and related subjects of study , practical training and final assessment (168 ECTS)
Mathematics, Applied Informatics, Rhetoric and Communication,
Introduction to Studies, Ethnology, Sociology, Professional Ethics, History of Lithuanian Culture, Management, Managerial Psychology, Economic Theory, Business Law, Regional Culture Studies, Philosophy of Culture , Statistics, and Research Fundamentals, Fundamentals of Public Administration, Marketing, Tourism Economics, Finance
Culture and Tourism Policy, Tourism Management, Culture and Tourism Marketing, Human Resource Management, Culture Management, Management of Regional Development, Management of Regional Culture and Tourism Infrastructure, Information System for Tourism and Culture Study, Thesis, Culture and Tourism Research Practice (practical training), Entrepreneurship Development (practical training), Cultural and Tourism Management (practical training).
University optional subjects allowing deeper specialisation (12 ECTS)
Sociocultural Education Policy and Management, Creative Industries Management, Cultural Project Management, Tourism and Crafts Management, Culture of Innovation, Service Quality Management, Heritage Management, Intercultural Communication.
Specialisations:
Optional courses: optional subjects (12ECTS)
Distinctive features of a study programme:
Integrated professional activities in the field of culture and tourism focus on the organisation and ensuring infrastructural conditions for cultural and tourism processes.
