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Creative Business and Innovation Design
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Summary of the Profile
General Description:
Objective(s) of a study programme:
To prepare professional organization and business developers, managers and innovators who are acquainted with the latest methods and models of organization creation, design and management, capable of creating and implementing value-creating social and business ideas, and initiating changes and innovations in national and global environments with entrepreneurial competencies, systemic, analytical and creative thinking.
Learning outcomes:
1. Will be able to explain, analyze and evaluate the main and specialized business activities and processes and apply the latest methods and models of organization creation and management for value creation.
2. Will be able to identify and explain the challenges and opportunities of modern business and social organizations in the context of management theories and global change.
3. Will be able to select and both critically and creatively apply management methods and appropriate qualitative and quantitative research methods, systematize, analyze and evaluate business data and information and select appropriate technological, organizational and methodological tools required for effective business or innovation design and long-term business value creation.
4. Will be able to apply business design and innovation design methodologies to solve important business economic, social and ethical problems.
5. Will be able to recognize the social, cultural and economic value of a product, service, business and / or social innovation, create an innovation and / or business model by assessing the consequences and impact of ideas, opportunities and actions.
6. Will be able to implement the created innovation and / or business model and develop them in conditions of uncertainty in a dynamic business environment.
7. Will be able to communicate and work effectively in a team and partnership with stakeholders, discuss relevant professional issues in an interdisciplinary environment, make decisions and take responsibility, initiative and leadership in creating social or business transformations and initiating and implementing change.
8. Will be able to demonstrate the basic values and principles necessary for a business specialist, systematic approach, analytical, critical and creative thinking, in accordance with the principles of business ethics and social responsibility.
9. Will be able to self-assess personal entrepreneurial competencies, form a plan for their development, consider their aspirations and desires and set goals, reflect individual and team experiences.
Activities of teaching and learning:
Provision of information using visual aids, case-based lecture, explanation of practical examples and issues, explanation of video examples, formulation and explanation of practical tasks, moderation of discussion, consulting independent work: search for and analysis of information presented in educational literature, periodicals, etc., case analysis preparation and performance of practical tasks.
Methods of assessment of learning
achievements:
Written assessment (during the colloquium and examination); assessment of the oral presentation of seminar tasks; assessment of the independent group work preparation in progress and the final oral presentation.
Framework:
Study subjects (modules), practical
training:
General university subjects: subjects from groups A and B. During the first two years of studies a student has to accumulate a total of 34 ECTS from groups A and B (English level B2 is compulsory for all graduates of the university).
Compulsory subjects for the Programme students (a total of 138 ECTS). Out of them:
• Study field’s compulsory subjects: basics of entrepreneurship, value creation in business, emotional intelligence, personal leadership, creative project: personal growth, business language and communication, design mindset, team experience, basics of project management, creative project: community change, competitiveness and innovation, marketing solutions, creativity in business, social entrepreneurship, business design, service design, business finance, start-up ecosystems and modelling, sales and e-business, strategic management, basics of human resource management (in total 102 ECTS), other study fields compulsory subjects: business law, business digitization (in total 8 ECTS);
• Practices: Smart practice: a business challenge; Innovation design practice: a social challenge; Business design practice: start-up development (in total 20 ECTS);
• Bachelor thesis (16 ECTS).
Specialisations:
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Optional courses:
A and B groups optional courses
Distinctive features of a study
programme:
The program is based on the Entrepreneurship Competence Framework “EntreComp” model approved by the European Commission, the EQ-Thinking model “Experience” – “Create” – “Initiate”, developed by the VMU Business Practice Center, and the mentoring model for students participating in their personal growth program. Studies are organized each semester through a practical project, working in interdisciplinary teams in a strategic social partnership between universities, business and the local community, based on long-term and purposeful efforts and attempts to solve various social, economic, scientific or technological problems.
The program will be organized in conjunction with Junior Achievement and over 80 partner and social organizations.
Access to professional activity or further study:
Access to professional activity:
Graduates of the study program will be able to work in the private and public sector as entrepreneurs, business development specialists, experience management specialists, project managers, product and service developers, innovation designers, team leaders, organizational unit managers, business design specialists, change initiators, change management consultants, social transformers; will be able to create and develop their own business, start-ups.
Access to further study:
A graduate of the Creative Business and Innovation Design bachelor programme will be able to enter master studies in management and business administration, finance, economics, as well as other social science areas in Lithuanian and foreign universities.
