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Communication and Digital Marketing

Language of instruction

english, lithuanian

Qualification degree and (or) qualification to be awarded

Bachelor of Social Sciences

Place of delivery

Vilnius, Ateities g. 20, LT-08300

Institution that has carried out assessment

No data

Institution that has performed accreditation, accreditation term

Studijų kokybės vertinimo centras, 8/31/2020

Data provided or updated (date)

8/1/2014

Order on accreditation

SV6-15
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Summary of the Profile

Objective(s) of a study programme:
to educate new media communication specialists, capable of integrally understanding modern environments for creativity, capable of giving meaning to the technology and market, capable to work on tasks related to the modern interactive communication technologies in various fields with their organizational, managerial, legal, securities aspects capable of designing complex communications systems development for effective media environments.

Learning outcomes:
R1. Ability to independently research and analyze the scientific literature, ability to systematically and critically think, to see the problematic issues of theory and practice, ability to critically evaluate the organization's philosophy and scientific concepts, scientific and social analysis of the texts, ability to assess the environmental conditions resulting from groups of people and individuals in relationships, ability to selection of relevant information, to organize, evaluate, develop your logical approach, the ability to integrate different approaches to study and communicate in a correct communication using scientific terminology.
R2. Understand the characteristics of modern communication and creative technologies to analyze their applicability in the social, designs economic and cultural learning, effective and creative public environments fulfil their implementation strategies, adoption of sustainable solutions.
R3. Understand how creative technologies form modern communication, including the development of interdisciplinary and international range, structure and how to creatively communicate the added value of the society, economy and culture.
R4. Ability to organize the creative process for traditional and digital environments in fast changing environment, to develop and manage communication and media development projects.
R5. Able to put into practice the scientific knowledge of creative technology use cases and evaluate the development potential of creative technology to carry out innovative projects by using the acquired knowledge in new and unfamiliar environments.
R6. Ability to socially responsible use of communication technologies and creative knowledge creatively with virtual work environments in defending the universal values of human rights, freedom of speech and freedom of information.
R7. Ability to ensure effective creative communication and collaboration in the traditional virtual environments for organizing media projects.
R8. Graduates are able to socially responsible use of communication technology and creative expertise in innovation, the use of social networks, and the development of e-participation.
R9. Ability to independently research and learn in the field of communication technologies and creative achievements, new media and other emerging technologies, trends, and prospects of Lithuania and the world, understanding of the principles of self-help and ability to adapt them to ensuring continuous development in changing socio-economic environment.


Activities of teaching and learning:
Lectures, seminars, independent work individually and in groups, practical skills based learning. Various experiential learning methods are used. Activities of teaching and learning are uniquely set at the beginning of each course. Those acivities are set according to priorities of teachers and students.

Methods of assessment of learning achievements:
Outcomes measured in terms of students' work during the semester and the final examination results. During semester activity that are evaluated: individual and group work presentations, projects, case studies and other types of tasks. Problem based learning and reflection methods are applied.

Specialisations:
Not planned.

Optional courses:
12 ECTS optional courses from list set by University
Possibility to study for a minor degree.

Distinctive features of a study programme:
Possibility for dual degree (major and minor degree)