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Digital Marketing
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Summary of the Profile
Objective(s) of a study programme:
1. To develop and implement the strategy of marketing and communication.
2. To know my customers and choose the methods of marketing and communication allowing to adjust their behaviour.
3. To develop creatively information report and choose the notification channels according to the communication features in different spaces.
Learning outcomes:
1.1 To use different data collection and analysis techniques in order to assess the completeness of the situation
1.2. To bring the tangible and intangible resources to reach the marketing and communication goals
1.3. To create an alternative implementation plan for the set goals
1.4. To control and react operatively to the difficulties or problems of the set goals implementation
1.5. To communicate effectively with different interest groups at different stages of strategy implementation
2.1 To know individual consumers’ characteristics and environmental factors influencing its decisions
2.2. To select the direct and indirect effects of measures for the consumer that would ensure the achievement of marketing and communication goals
2.3. To create conditions for the formation of customers loyalty
3.1. To generate ideas and make decisions to achieve the goals of marketing and communication
3.2. To create information report by using a variety of information technology
3.3. To adapt information report to different audience and communication channels
Activities of teaching and learning:
Lectures, assignments, case studies, project work, tests, discussions, consultations, self-study task, presentations, role plays, self-reflection, laboratory work
Methods of assessment of learning achievements:
Examinations, assessment of tasks, discussion and assessment of situations, assessment of projects, assessment of tests, assessment of written work
Specialisations:
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Optional courses:
Students can choose elective 2 main study field courses:
1. Creative Economy or Entrepreneurship
2. Strategic Management or Sales Management
Distinctive features of a study programme:
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