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Process and Service Design
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Summary of the Profile
General Description:
Objective(s) of a study programme:
Aim of the study program — prepare a
highly skilled creative service design
specialist who: understands the necessary
design, visual principles, stages, based on
cultural, art and designhistorical
development knowledge, current issues
and possible future development trends;
able to analyze and reflect on locales
and global social, cultural and design
context contexts and phenomena; able
to justify design experiments; designing
a design strategy, designing an
innovation and / or process and / or
service;capable of enabling design as a
tool for formulating and solving various
problems; ble to organize and manage the
creative process in a national and
international context, work in
interdisciplinary teams, apply recruiting
skills, taking into account the needs of
society and assuming responsibility for
professional performance; capable of
evaluating and communicating the results
of their professional activities, to selfimprovement.
Learning outcomes:
A1. Understanding the design theory,
trends, principles, concepts, expressions
and practically applies these knowledge
to the development of creative creative
services; The ability to reflect locals and
global social, cultural and design
phenomena.
A2. Understanding various business
environment related to the future
professional activity, ability to work in
them, preparing creative industry
projects.
B1. Ability to collect and analyze
design data and other field research data
to identify specific and complex
problems; to substantiate the possible
added value of the research, formulate
the conclusions of the research.
B2. Ability to identify design contexts,
targeted users of the service and assess
their needs.
B3. Ability to professionally prepare a
research report, visualizing the research
process, presenting and evaluating the
expected service scenarios.
C1. Ability to base design experiments;
designing a design strategy, designing
innovation and / or process and / or
service, realizing all stages of the design
process required to achieve the results.
C2. Understanding the specifics and
challenges of creative projects, the
ability to combine art, culture and
business, creating creative business
ideas, shaping and taking leadership in
interdisciplinary teams.
C3. Having learned to analyze the
context of the visual communication
and the latest phenomena, to creatively
apply technologies to the expression of
ideas, the work process content or the
design of the service for
communication.
D1. Ability to combine the specialists of
different disciplines, contexts, ensure
smooth cooperation, take responsibility
for the quality of their own and / or
team activities, realizing moral
responsibility for the results of their
activities, and properly assess the
cultural, social and economic value of
the product or service being developed.
D2. Ability to communicate using
visual and textual narratives and other
communication tools, taking into
account the organization's structure and
the specifics of its work culture.
E1. Ability to critically and reflectively
analyze their activities, to plan longterm and short-term operational goals,
to strategically seek to update their
knowledge and abilities, to make
independent decisions; Understanding
the cultural, social, economic benefits
and effects of design activities.
E2. Ability to communicate original,
efficient and responsible
communication to different target
audiences - business partners, clients,
the general public - to complete their
work portfolio, taking into account the
local and global context, developmental
perspectives.
Activities of teaching and learning:
Learning outcomes-based graphic
design studios in teaching and learning
activities are focused on student selfexpression, independent and life-long
learning. The study process introduces
innovative methods of study
organization and activity. The study
process is realized by combining
different forms of teaching and learning
(lectures, seminars, practical
assignments, project work, exhibitions,
discussions, team work, individual work
independent work, presentation
interview, stuation analysis, analysis of
documents, analogues, literature
sources, reflection). Studies focus on
the implementation of communication
and cooperation, independent work,
teamwork, critical thinking and creative
thinking.
Methods of assessment of learning
achievements:
Tests, exams, differentiated credit,
interim review, final review, etc.
Framework:
Study subjects (modules), practical
training:
Introduction to art history; Composition
and color research; Visual expression I;
Visual expression II; Design methods;
Creative industries I; Specialty foreign
language; Basics of project
presentation; Communication; Graphic
design; Creative writing and basics of
narrative writing; Creative industries II;
Design history; Basics of business
management; Project writing and
fundraising; Design anthropology;
Service design I; An in-person
interaction design; Creative industries
design project I; Intellectual property
law; Enterpreneurship; Basics of
Entrepreneurship / Intercultural
Communication; Social innovation
management; Service design II;
Creative industries design project II;
Educational creative practice; Specialty
skills training practice; Art Philosophy /
Artist psychology; Public relations;
Service design III; Creative industries
desifn project III; Design and
innovation management; Global trend
analysis; Publication design; Specialty
writing practicum; Individual study
practice; Pre-diploma practice; Final
project.
Specialisations:
-
Optional courses:
Students can choose elective subjects.
Students are also free to choose places
for their internships.
Distinctive features of a study
programme:
This program is designed for the
development of knowledge, skills and
competencies for design, secondary and
visual communication.
Access to professional activity or
further study:
Access to professional activity:
Graduates completing the Service
Design Studies Program and having a
professional Bachelor of Arts Degree in
Arts have the ability to apply their
acquired knowledge and skills in their
own creative, practical, in their own or
other initiated project activities, various
start-ups, can provide design services -
design a strategy, designing innovation
and / or process and / or service in
various creative industries,design
studios, creative advertising agencies,
design and advertising studiosand other
similar fields, professionally present
their art, participate in design
competitions and exhibitions.
Access to further study:
Graduates who complete the Service
Design Study Program and have a
professional Bachelor's degree in Arts
have the opportunity to pursue a
Master's Degree in Lithuanian and
foreign universities.
