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Creative communication
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Summary of the Profile
General Description:
Objective(s) of a study programme:
The aim of the Creative Communication study program is to train highly skilled communication professionals capable of designing and applying communication models for the planning and preparation of a creative and innovative communication project or a single product communication campaign; who have the knowledge and skills to analyze and critically evaluate creative projects.
Learning outcomes:
The graduate of the Creative Communication study program is able to process information and plan public communication by identifying the stakeholders, preparing the communication plan (formulating the message, choosing the appropriate media channels and tools), is able to carry out communication research independently, can evaluate the reliability of communication research results. The program graduate is able to prepare and lead a creative project or its communication team. The graduate is able to develop a creative idea and present it as a project, service, or product. Graduates of the program are proficient in oral and audio-visual communication tools and are able to use modern technology to create verbal and / or visual script and narrative that can be adapted to the needs of different target groups.
Activities of teaching and learning:
The study methods are related to the content of the subjects and aims of the program. During the lectures, the theoretical material is presented in the context of its practical application (case analysis, project activities, group and individual tasks, creative tasks, problem-based learning, etc.). Lectures, seminars-discussions are held in order to provide students with theoretical knowledge. In addition to traditional teaching methods, there is a whole range of other ways of engaging students in the learning process. To ensure not only passive but also active learning the students are systematically encouraged to work independently and creatively, to perform case studies, implement individual and group projects, to solve tasks individually or in the group.
Methods of assessment of learning achievements:
The main form of evaluation is an examination. Every course unit is concluded with either a written or written-oral examination. Student’s knowledge and general performance during the exam are evaluated using grading scale from 1 (insufficient) to 10 (excellent).
Framework:
Study subjects (modules), practical training:
The compulsory subjects – 120 ECTS.
The study program consists of the following core subject groups: Communication Skills, Creative Industries, Creativity Education, Communication Philosophy and Theory, Media Genres, Media Dramaturgy.
Students must also complete 15 ECTS of General University Studies.
Professional practice – 30 ECTS.
There are three practice periods within the program.
During the first year introductory practice, the students are introduced to communication as a field of creative industries. Second practise is 1 month and the third is 2 months long. During their individual internships in public and private sector firms and organizations, the students are consolidating their university knowledge in the work environment, and developing skills for work organizing, teamwork, and other.
Bachelor thesis – 20 credits.
Specialisations:
The study program provides that from the middle of the studies the student can choose two different tracks of studies: deeper specialization in the same field or continue with general university education.
Optional courses:
Elective subjects – 70 ECTS.
By choosing elective subjects, students can explore the filed(s) in the creative industries of their particular interests (music, television, cinema, theater, fashion, etc.) and deepen their knowledge in marketing, management, or media.
Distinctive features of a study programme:
The program emphasizes audiovisual communication skills. Students are taught the basics of photography, audio and video directing, editing, video cameraman craft. During their studies and in developing individual communication projects, students are able to use professional equipment at radio and television studios of the Faculty.
Access to professional activity or further study:
Access to professional activity:
The qualification awarded allows seeking employment in the field of communication and creative communication (organizing events, disseminating information, planning and organizing communication campaigns, preparing scenarios). Graduates can also work in the creative industries sector (cinema and video art, publishing, radio and television production and broadcasting, advertising, etc.).
Access to further study:
Graduates of the program allows seeking higher qualification in the master's degree programs of the Faculty of Communication at Vilnius University or other higher education institutions in the field of social sciences and humanities.
