Compare
There are no other study programmes for comparison
 | Loading… |
Search study programmes for comparison:
Compare
Advertising management
Institutions providing this programme
Programmes with similar name
Programmes granting same qualifications
Summary of the Profile
General Description:
Objective(s) of a study programme:
Prepare marketing (advertising management) specialists with the special knowledge, abilities and skills necessary for work in the advertising business: able to analyze and investigate the market, to create, plan, organize activities in the advertising business environment, to evaluate and control the performance of the advertising company, to communicate, to co-operate at the national and / or intercultural environment, adapt the skills based on the acquired personal interests and needs.
Learning outcomes:
Apply theoretical knowledge to manage information, human, material and financial resources.
Investigate and analyze advertising business.
Provide creative advertising solutions;
Prepare and present an advertising campaign.
Organize sales promotion.
Properly select communication methods in the advertising business environment.
Demonstrate the ability to improve.
Activities of teaching and learning:
Creativity-promoting methodologies, case studies, discussions, interactive lectures, seminars, modeling of situations, projects, individual and group tasks, literature studies, comparative analysis, simulation, analysis of advanced experience, reflections will be used.
Methods of assessment of learning achievements:
Cumulative assessment: interim tests, independent work, portfolio, exam or project.
Framework:
Study modules, practical training:
Management (Management, Introduction to Advertising Business/Studies, Change Management), Social Business Environment (Business Psychology, Business Law, Sociology), Marketing (Marketing, Consumer Behaviour, Market Research) Advertising (Advertising Management, History of Advertising, Brand Management), Communication (Public Speaking, Personal Professional Communication, Intercultural Communication), Sustainable Development (Corporate Social Responsibility, Business Ethics, Labour and Civil Security) , Management of Material and Financial Resources (Finance, Accounting, Economic Statistics), Professional Practice, Project Management (project Management, Public Relations) Information and Communication Advertising Systems (Visual Arts and Computer Graphics, Document Handling, Information Marketing Management Systems) Business Foreign Language (English), Entrepreneurship (Market Economy, Entrepreneurship), Advertising Management and Media Planning (Media Planning, Advertising Technologies, Advertising Budget Planning), Final Practice, Final Thesis.
Specialisations:
-
Optional courses:
Optional module. A student may choose proposed optional subjects offered by VK. Optional subjects’ credit amount equals to 10 credits.
Distinctive features of a study programme:
Real business and public sector issues;
Cooperation with the Lithuanian Association of Communication Agencies KOMAA in order to ensure the quality of studies, to update the study modules according to changes taking place in the market;
Methodology developed by Danish scientists “Creative Platform”;
Educational visits to business and public organizations;
Visits of the business world and foreign lecturers;
Teamwork;
Development and implementation of projects;
Target work;
Advertising management study programme event “Redi”; is organized, giving a real opportunity to face the business world;
Work with the SimVenture Business Simulation programme, which helps to acquire real skills that can be easily adapted in business;
Creative studio designed for creative work with the latest equipment;
24 practice weeks in real work environment.
Access to professional activity or further study:
Access to professional activity:
The acquired knowledge and skills provide the opportunity to work in advertising, public relations, media planning agencies, marketing departments of enterprises, companies and organizations or to create their own business.
Access to further study:
Graduates of the Advertising Management study programme can continue their bachelor and master level studies in accordance with university study programmes in Lithuania and abroad.
