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Graphic Design
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Summary of the Profile
General Description:
Objective(s) of a study programme:
Programme) Aim of the study program–to prepare a a
highly qualified graphic communication
design specialist, who understands the
tools and principles of visual expression
needed for his professional activity, based
on the historical development of art and
design, contemporary visual language and
art trends as well as technological
innovations, using computer graphic
programs, the requirements for forming
the visual identity universe and other
visual expression skills, taking into
account modern innovations and possible
future scenariosand: able to collect,
summarize and adapt the data necessary
for the development of a communication
product; able to utilize design as a tool,
formulating and solving visual
communication issues; capable of
creating high-quality graphic design
objectsinitiate and implement creative
graphic design projects.
Learning outcomes:
A1. Understanding the principles and
methods of visual expression, visual
communication strategies, design methods,
and having good technological knowledge.
The knowledge of the future capabilities of
creatively and practically adapting to the
creation of specific graphic design objects,
realizing creative ideas and creative and
communicative graphic design projects.
A2.Understanding the contexts, concepts,
processes, innovations and trends of art
and design, getting familiar with the basics
of art philosophy and psychology. Ability
to apply it purposefully and creatively in
its creative practice in cooperation with
representatives of other fields and creators.
A3. Knowledge of intellectual property,
copyright protection, business
management. Ability to apply knowledge
in professional activities, work in
interdisciplinary projects and in
cooperation with business representatives
or partners.
B 1. Ability to recognize, compare and
critically evaluate graphic design
phenomena and trends, draw conclusions,
formulate and shape creative solutions
based on them.
B 2. Ability to collect, compare, analyze
and systematize the information, covering
design, innovations, technologies, and
psychology necessary for the
implementation of a creative graphic
design project. The collected and
structured information can be used in the
design process. Using design as a tool for
formulating and solving visual
communication issues.
C 1.Using knowledge of design contexts,
concepts, design innovations and trends,
technologies and visual expression tools
and techniques and practical skills in
technology, computer program
management, drawing, composition,
ability to create graphic design objects and
integrate them into an interdisciplinary,
interdisciplinary environment.
C 2. Using visual communication
strategies, methods, using information
digital technologies and newly emerging
media, ability to initiate / offer innovative,
latest trend-based design decisions, to
formulate and formulate visual
communication strategies or visual
communication proposals.
C3.With the help of knowledge and skills,
it is able to initiate, consistently plan and
implement creative and communication
graphic design projects, understanding the
stages of project implementation, and
manages project creative and managerial
processes.
D1. Ability to reasonably communicate
design ideas and projects, clearly convey
ideas, present knowledge, present their
projects for colleagues, business partners,
clients. Ability to communicate and
collaborate in a multicultural context.
D2. In compliance with professional
ethics, on its own responsibility and with
citizenship, will take responsibility for the
quality of the professional activities of our
team and our team. Ability to work in a
team and individually.
E 1. Through the acquired knowledge and
skills, ability to reflect, professionally plan
their activities, integrate into the
professional design community and
continue to develop and learn,
understanding the importance of lifelong
learning.
E 2. Understanding the object of graphic
communication design and implemented
projects as part of a common visual
culture, capability of motivating and
responsible assessment of the impact of
professional results on economic, cultural
development and society. Be successful in
collaborative design and business,
understands the design of graphic
communications as a potential business
niche.
Activities of teaching and learning:
Learning outcomes-based graphic
design studios in teaching and learning
activities are focused on student selfexpression, independent and life-long
learning. The study process introduces
innovative methods of study
organization and activity. The study
process is realized by combining
different forms of teaching and learning
(lectures, seminars, practical
assignments, project work, exhibitions,
discussions, team work,
individualworkindependent work,
presentation interview, stuation
analysis, analysis of documents,
analogues, literature sources,reflection).
Studies focus on the implementation of
communication and cooperation,
independent work, teamwork, critical
thinking and creative thinking.
Methods of assessment of learning
achievements:
Tests, exams, differentiated credit,
interim review, final review, etc.
Framework:
Study subjects (modules), practical
training:
Introduction to art history; Design
methods and visual communication;
Composition and color research;
Computer graphocs; Drawing; Typeface
anatomy; Specialty foreign language;
Design history; Educational creative
practice; Basics of project presentation;
Photography and audiovisual
background; Illustration; Packaging
design; Print technologiesand
publication design; Typeface; Branding
and brand style; Interactive graphics;
Basics of business management; Visual
communication; Specialty Skills
Training Practice; Intercultural
communication/Enterpreneurship;
Intellectual property law; Publication
design; Electronic publishing; Game
design;Art philosophy/Artist
psychology; Advertising theory and
practice; Portfolio preparation & career
planning;Academic writing; Individual
study practice; Pre-diploma practice;
Final project.
Specialisations:
-
Optional courses:
Students can choose elective subjects.
Students are also free to choose places
for their internships.
Distinctive features of a study
programme:
-
Access to professional activity or
further study:
Access to professional activity:
Graduates who complete the Graphic
Communications Design Study Program
and have acquired a professional
Bachelor of Arts degree have the ability
to apply acquired knowledge and skills
in their individual creative, practical,
project activitiesand can provide a
variety of graphic design services in
publishing, graphic design studios,
creative advertising agencies, design
and advertising studiosand other similar
fields of activities. Conduct individual
activities and to participate
professionally in design contests and
exhibitions.
Access to further study:
Graduates who complete the Graphic
Communications Design Study Program
and have a professional Bachelor's
degree in Arts have the opportunity to
pursue a Master's Degree in Lithuanian
and foreign universities.
