Contact Us Report about mistake Sign In Help

Compare

Cultural and Creative Industries Management

Language of instruction

lithuanian

Qualification degree and (or) qualification to be awarded

Bachelor of Business Management

Place of delivery

Vilnius, Universiteto g. 3, LT-01131
Muitinės g. 8, 44280 Kaunas

Institution that has carried out assessment

No data

Institution that has performed accreditation, accreditation term

Studijų kokybės vertinimo centras, 8/31/2023

Data provided or updated (date)

4/6/2020

Order on accreditation

SV6-34
More about programme

Institutions providing this programme

Programmes with similar name

Programmes granting same qualifications

Summary of the Profile

General Description:
Objective(s) of a study programme:
The study programme aims to prepare highly qualified management specialists who are familiar with the cultural and creative industries as a specific economic sector and are able to work as managers in both public and private cultural and creative organizations, to solve their economic and managerial problems, to establish and develop their own cultural and creative businesses.

Learning outcomes:
The graduate knows the key theories of organization, product, and project management, management methods, process design, change and risk management methods, and is able to apply this knowledge in case studies; is able to analyze management-relevant micro- and macroeconomic processes, evaluate business creation opportunities, create a business plan, choose the right legal form for the organization; is able to plan, organize and coordinate the resources and activities of the organization, to identify the problems of these activities and to propose ways to solve them; knows the main marketing theories and concepts, their concepts and terms, the factors influencing consumers’ behavior and is able to apply this knowledge in marketing programs; is able to conduct marketing research, find and systematize the information needed for marketing decisions, organize and manage various marketing activities; is able to develop and implement marketing tools adjusted for cultural products and services; is able to analyze the peculiarities of the functioning and management of cultural and creative organizations of various legal forms; is able to develop the activities of cultural and creative organizations taking into account the specificity of the sector, identify and solve the problems arising therein; is able to apply product and project management knowledge and principles to the management of cultural and creative products, preparation and implementation of cultural and creative projects; knows the economic, political and legal patterns of the functioning of the cultural and creative industries and is able to apply them in the analysis of the macro social environment of organizations in this sector; is able to assess the socio-economic potential of different cultural phenomena and to apply this knowledge in the analysis of threats and opportunities of a particular cultural and creative industries organization; is able to recognize and evaluate the influence of economic, political and legal factors on organizations in the cultural and creative industries; knows the main theoretical approaches to cultural research, their methods, and principles, and is able to apply them to the analysis of cultural phenomena; is able to recognize and classify various cultural and artistic phenomena, based on their historical development and aesthetic qualities, to analyze and evaluate them using methods of various subjects; knows the main features of European cultural history, periodization, actual problems, methodological approaches of their research and is able to apply this knowledge in argumentation; is capable of analyzing and discussing the phenomena of modern society and to separate opinions and facts; is able to argue the cognitive and value (ethical, aesthetic) decisions; knows the principles of scientific work with information and is able to use information technologies; is able to find, collect and analyze the data needed to solve various problems, adequately assess their reliability and scientific value, express them in quantitative and qualitative form; knows the basic methods of social research and is able to apply them practically in social research; knows the basic patterns of communication, cooperation and negotiation and is able to apply them in teamwork and practical situations; is able to analyze communication processes in ethical, social responsibility and intercultural aspects and to organize communication process in practice, to select communication channels and means; is capable of the fluent writing and oral communication and discussion on business topics using modern communication technologies.
Activities of teaching and learning:
The programme has three main forms of classes – lectures, seminars, and consultations. During the lectures, the methods of explanatory, problematic, interactive teaching and discussion are most often used. Methods of the case and situation analysis, project preparation and their presentation, are the most commonly used during the seminars. Methods of debate, discussion, role play, concept map, thought rain, practical subject-task solving, individual and group reporting and presentation, essay writing, scientific literature analysis and discussion are also frequently used. Students self-study hours are used for the analysis and systematization of scientific literature and lectures, individual and group assignments, project creation and implementation, preparation of written papers, public presentations.
Methods of assessment of learning achievements:
In most of the courses, students’ knowledge and skills are assessed on a cumulative score principle. The cumulative score consists of various interim assessments, which are obtained using various methods: closed questions tests, answers to open questions, assessment of essays according to criteria, assessment of practical projects according to criteria, assessment of various research works and their presentations according to criteria.

Framework:
Study subjects (modules), practical training:
The programme consists of 5 groups of courses: courses on general management (65 credits), courses on management of cultural and creative industries (this block also includes professional practice, course work and final bachelor theses (75 credits); communication and marketing courses (30 credits); elective interdisciplinary courses on the cultural and creative industries (25 credits); general university studies courses (modules) (BUS) (15 credits).
Distinctive features of a study programme:
The programme combines competences of management and interdisciplinary cognition of different cultural and creative industries. The programme trains students to look at the cultural and creative industries as a product and service-creating area, familiarizes them with the functioning peculiarities of this field, and teaches them how to operate in this area in accordance with management, entrepreneurship, and economic principles. The programme offers many elective interdisciplinary courses on the cultural and creative industries. These courses provide practical knowledge on the management of these industries and form the competences of their aesthetic cognition. The programme employs academic scientists and practitioners of cultural and creative industries.
Access to professional activity or further study:
Access to professional activity:
Graduates of the program work in various institutions and enterprises of the cultural sector (theaters, museums, libraries, galleries, publishing houses, cultural centers), and creative business enterprises (media, leisure and event organizing companies, advertising agencies, publishing houses) as organization managers, marketers, projects and products managers; they also set up and run their own businesses in the cultural and creative industries.
Access to further study:
There is a possibility to continue studies in the following master‘s programs: Business Administration and Management, Public Administration, Culture or Art Management, International Business, Marketing and Trade Management.