Advertising manager

Qualification granting programmes

Qualification granting institutions

Description

A person who has acquired this qualification: knows the basic styles of art and design, knows the basics of composition, the science of colours and print, company elements, and publishing systems, knows the laws regulating the activity of companies, knows the stages and indicators of planning the activity of a company and basics of economics, knows the structure, environment, management, and accounting system of a company and knows the documents that are used in a company, able to conclude and terminate an employment agreement, knows disciplinary, material, civil and criminal liability in business, knows the main methods and ways of communicating, prepares and presents the advertisements of a company's using various means: in the press, on the internet, with a computer, orally, etc., works with the main computer programmes: corel, photoshop, and pagemaker, analyzes the activity, sources of income, expenses, and market of a company and prepare activity reports and balance sheets, drafts a business plan, carries out market research, and prepares a marketing plan for a company, leads business meetings in a foreign language.